Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
Earth Day Briefing: 3M, Macy’s, Office Depot, Lowe’s
Companies have been announcing environmental initiatives left, right and center this week (and that's on top of the selection we already ran last ...
Green Consumerism in Doubt
As companies push to capitalize on eco-sensibilities this Earth Day (see our wrap-up), a suite of reports suggest mixed prospects for ...
Companies Announce Earth Day Promotions
Earth day promotions are flooding our inbox. Here are some that caught our attention.
Electronics manufacturer LG is backing the “Great American Cleanup”. Last year the country recycled 7.2 million pounds of consumer electronics during the ...
CBS EcoAd Accused of Greenwashing in FTC Complaint
CBS is the target of a formal complaint to the Federal Trade Commission (FTC), over the broadcaster’s EcoAd program.
Environmental groups Friends of the ...
Forget ‘Dark Green’ Shoppers – ‘New Consumers’ Will Drive Sustainability, Report Says
Brands can no longer rely on "dark green", hyper-ethical consumers to drive the growth of sustainability, but must engage a broad swathe of ...
Americans Give Green Marketing Claims Too Much Credit, Study Finds
Many Americans believe products to be better for the environment than they actually are, according to research by strategy and communications agency Cone.
Consumers ...
Greenwashing Fears Common, Carbon Trust Finds – Only 7% of Public Believe Companies
Just seven percent of consumers take companies at their word on their actions to reduce climate impacts, according to a damning new report ...
A Negative Tipping Point for FSC Certification
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, ...
Tyson EHS Exec Discusses Sustainability
Advice on setting up and managing sustainability programs from Leigh Ann Johnston, Tyson Foods' environmental, health and safety, training and sustainability ...
Panasonic Discusses Consumer Attitudes Towards Green Products
Panasonic Managing Director, Steve Rust and Panasonic Chair in Environmental Sustainability, Professor Tim Flannery discussing the findings of Panasonic's recent white ...
The Noble Distractions of CSR Part III: Cause Marketing
This is the third in a three-part series of articles exploring some ‘noble distractions’ of Corporate Social Responsibility (CSR). Noble distractions ...
Havas Media Discusses Sustainability and Consumer Brands
Havas Media discusses making sustainability pivotal to brands and brands pivotal to sustainability. Peter Paul van de Wijs, Managing Director, ...
Green Marketing – Growing Through a Difficult Age
When I was much younger, one of my grandmother’s favorite expressions of comfort and encouragement was, “Don’t worry, you’ll grow through it.” ...
Fair Trade Growing Fastest in Mainstream Supermarkets
Fair Trade product sales are growing faster at mainstream supermarkets than at specialty and natural grocery stores, according to third-party certifier Fair Trade ...
The Noble Distractions of CSR, Part II: 3rd Party Certifications
This three part series is designed to inspire dialogue around the values of Authentic CSR. “Authentic” is not used as ...
Rewards as a Driver of Green Consumer Engagement
I believe that the idea of rewards in the green space have the potential to change consumer behavior without necessarily changing ...
The ‘Noble Distractions’ of CSR, Part I: Transparency
In the environmental space, the practice of corporate social responsibility (CSR) is on an evolutionary arc, predominantly propelled by external forces: ...
We Are All Green Consumers, Now and for the Future
Green has gone mainstream. Not too long ago, just a small group of deep green consumers existed. Today, the National Marketing Institute says that ...
Environmental Leader’s Insider Knowledge Report Released
Environmental Leader’s Insider Knowledge Report: Lessons Learned from Corporate Environmental, Sustainability and Energy Decision-Makers
Environmental Leader has released the inaugural edition of its Insider Knowledge ...
Green Marketing To Women vs. Green Marketing to Men
Green marketing to women takes a different approach than green marketing to men. Bill Roth interviews Mike Dodge, President of ...
Tesco Tackles Food Waste with Ethylene-Absorbing Strips
