Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
U.K. Launches Anti-Greenwashing Guide
The U.K. government has launched a toolkit to help companies avoid greenwashing.
The Department for Environment, Food and Rural Affairs (Defra) today ...
Survey: Brands’ Ethical Claims ‘A Con’
Most consumers don’t realize that multinational companies own many of the brands with reputations for ethics and sustainability, according to a survey ...
New Green Guides Suggest Best Practices for Renewable Energy, Carbon Offset Claims
Renewable energy and carbon offset credits are an increasingly popular marketing tool for all types of companies. But the rapid growth ...
Marketing an Energy-Efficient Product as ‘Money Saving’ Just Doesn’t Work – Here’s Why
Our latest national survey had an intriguing finding: More Americans are doing the right things -- buying energy-efficient appliances, installing insulation, replacing their light ...
Initiatives to Reduce Paper Use, Improve the Bottom Line
This is the time of year when many contemplate New Year’s resolutions, and “How I can be better tomorrow” plans and promises. ...
Chevrolet, Safeway Among First to Carry EcoAd Seal
CBS has launched a seal to recognize corporations’ involvement in local environmental initiatives.
Chevrolet, Safeway and PG&E will be among the first advertisers to ...
Fiji Water Targeted in ‘Greenwashing’ Class Action Suit
CarbonTrack to Help Ad Industry Measure Carbon Footprints
Earlier this month, Starcom MediaVest Group and Envido launched CarbonTrack, what the companies say is a tool designed to calculate ...
Chevy Volt, Ford Focus EV Lead In Consumer Awareness
The electric vehicle (EV) brand that will most often lead to a purchase consideration is Ford (17.8%), followed by Toyota (16.7%), Chevrolet (16.0%), Honda (12.6%), ...
Carbon Pricing “Creates Supply Chain Risks”
Carbon-reduction policies and marketing regulations are just some of the risks facing executives trying to green their supply chain, according to a report by ...
Environmental Mission Statements: Wyndham’s Winning Ways
An environmental mission statement is the foundation of a company’s sustainability efforts. It provides the organization and its stakeholders with an ...
Carbon Accounting: The Real Way to Put Greenwashers Out of Business
It’s time to get rid of greenwashers once and for all, and the only way to do it is to make it so hard to greenwash that it’s just not worth it anymore.
Despite some of ...
Plan ‘Sustainability Communications,’ Not Green Marketing, for 2011
I hear from lots of companies that they don’t do much to promote their sustainability initiatives, citing either fear of being accused of ...
Selling Green in a Down Economy: A Prescription for Success
With all of the statistics and research reports heralding sustainability’s growing importance in business management practices, one could reasonably assume that technology ...
How to Avoid Greenwashing and Label Your Product Correctly
Yes, greenwashing exists. Yes, people do it intentionally and unintentionally. And yes, it’s probable that behind any company promoting a green agenda you ...
95% of Consumer Products Mislead Buyers with ‘Green’ Claims
More than 95 percent of consumer products claiming to be "green" commit at least one greenwashing offense, according to a report released by TerraChoice, ...
Fuji Xerox Australia: Video Sustainability Report
While EL already reported on Fuji Xerox Australia's Sustainability Report. We thought ...
NAD Questions Wind Energy Claims in Ziploc Bag Ads
The National Advertising Division of the Council of Better Business Bureaus says ads claiming that S.C. Johnson's Ziploc Evolve sandwich bags are "made with ...
Panasonic Unveils Eco Ad Campaign
Panasonic has launched a print and television advertising campaign that highlights the company's eco-initiatives for energy-saving products and products that can be more easily ...
Chevron Attempts to Repair Tarnished Image with ‘We Agree’ Ad Campaign
Chevron has launched a new global advertising campaign called "We Agree," which is in direct response to industry critics as it tries to repair ...
Tesco Tackles Food Waste with Ethylene-Absorbing Strips
