Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
CarbonTrack to Help Ad Industry Measure Carbon Footprints
Earlier this month, Starcom MediaVest Group and Envido launched CarbonTrack, what the companies say is a tool designed to calculate ...
Chevy Volt, Ford Focus EV Lead In Consumer Awareness
The electric vehicle (EV) brand that will most often lead to a purchase consideration is Ford (17.8%), followed by Toyota (16.7%), Chevrolet (16.0%), Honda (12.6%), ...
Carbon Pricing “Creates Supply Chain Risks”
Carbon-reduction policies and marketing regulations are just some of the risks facing executives trying to green their supply chain, according to a report by ...
Environmental Mission Statements: Wyndham’s Winning Ways
An environmental mission statement is the foundation of a company’s sustainability efforts. It provides the organization and its stakeholders with an ...
Carbon Accounting: The Real Way to Put Greenwashers Out of Business
It’s time to get rid of greenwashers once and for all, and the only way to do it is to make it so hard to greenwash that it’s just not worth it anymore.
Despite some of ...
Plan ‘Sustainability Communications,’ Not Green Marketing, for 2011
I hear from lots of companies that they don’t do much to promote their sustainability initiatives, citing either fear of being accused of ...
Selling Green in a Down Economy: A Prescription for Success
With all of the statistics and research reports heralding sustainability’s growing importance in business management practices, one could reasonably assume that technology ...
How to Avoid Greenwashing and Label Your Product Correctly
Yes, greenwashing exists. Yes, people do it intentionally and unintentionally. And yes, it’s probable that behind any company promoting a green agenda you ...
95% of Consumer Products Mislead Buyers with ‘Green’ Claims
More than 95 percent of consumer products claiming to be "green" commit at least one greenwashing offense, according to a report released by TerraChoice, ...
Fuji Xerox Australia: Video Sustainability Report
While EL already reported on Fuji Xerox Australia's Sustainability Report. We thought ...
NAD Questions Wind Energy Claims in Ziploc Bag Ads
The National Advertising Division of the Council of Better Business Bureaus says ads claiming that S.C. Johnson's Ziploc Evolve sandwich bags are "made with ...
Panasonic Unveils Eco Ad Campaign
Panasonic has launched a print and television advertising campaign that highlights the company's eco-initiatives for energy-saving products and products that can be more easily ...
Chevron Attempts to Repair Tarnished Image with ‘We Agree’ Ad Campaign
Chevron has launched a new global advertising campaign called "We Agree," which is in direct response to industry critics as it tries to repair ...
Sustainability Builds Brands
The more sustainable a brand is perceived, the more meaningful it becomes to consumers, according to research from Havas Media.
A key finding of the "Brand ...
Choosing the Right Message to Reach ‘Concerned Moms’
If life were simple, there would be one kind of "green consumer" buying all things green. Unfortunately, life isn’t simple. There are multiple audiences ...
FTC Green Guides’ Proposed Revisions Unveiled
The Federal Trade Commission (FTC) has proposed several revisions to its "Green Guides" that help companies avoid making misleading environmental claims.
Some of the biggest ...
Climate Change Ad Shows Blown Up Children Who Say No to Carbon Emissions Cuts
The UK's new 10:10 climate change ad campaign shows school children, office workers and a famous soccer player being blown up for not agreeing ...
New Clorox Corporate Logo Better Reflects Sustainability Focus
The Clorox Company has launched a new corporate logo, marking the most signicant change in its visual branding identity since 1957. The company says the ...
83% of U.S. Consumers Want More Products, Services Related to Cause Marketing
Eighty-three percent of U.S. consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone ...
DOE Steps Up Energy Efficiency Enforcement
As part of what it calls "it's commitment to rigorous enforcement," the U.S. Department of Energy is fining 27 companies over $3.5 ...
Texas Instruments Sustainability Report: Normalized Emissions Jump 23%
