Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
Sustainability Builds Brands
The more sustainable a brand is perceived, the more meaningful it becomes to consumers, according to research from Havas Media.
A key finding of the "Brand ...
Choosing the Right Message to Reach ‘Concerned Moms’
If life were simple, there would be one kind of "green consumer" buying all things green. Unfortunately, life isn’t simple. There are multiple audiences ...
FTC Green Guides’ Proposed Revisions Unveiled
The Federal Trade Commission (FTC) has proposed several revisions to its "Green Guides" that help companies avoid making misleading environmental claims.
Some of the biggest ...
Climate Change Ad Shows Blown Up Children Who Say No to Carbon Emissions Cuts
The UK's new 10:10 climate change ad campaign shows school children, office workers and a famous soccer player being blown up for not agreeing ...
New Clorox Corporate Logo Better Reflects Sustainability Focus
The Clorox Company has launched a new corporate logo, marking the most signicant change in its visual branding identity since 1957. The company says the ...
83% of U.S. Consumers Want More Products, Services Related to Cause Marketing
Eighty-three percent of U.S. consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone ...
DOE Steps Up Energy Efficiency Enforcement
As part of what it calls "it's commitment to rigorous enforcement," the U.S. Department of Energy is fining 27 companies over $3.5 ...
NAD Wants Seventh Generation to Fix ‘Natural’ Claims
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Seventh Generation either modify or discontinue certain advertising claims ...
Kimberly-Clark Launches Water-Saving Promo
Kimberly-Clark's Scott Naturals brand is giving away 750,000 Scott SmartFlush toilet-tank inserts over the next two months, which the brand claims can save ...
‘EcoAware’ Moms Have Buying Power Worth $1.45 Trillion
The "EcoAware Moms" market, which includes more than 51 million women, 69 percent of moms, has more than $1.45 trillion in buying power, according to ...
Cone, OgilvyEarth Score the Highest in U.S. Sustainability Communications Market
Cone and OgilvyEarth, specialist marketing communications agencies, lead the U.S. market for sustainability communications agencies, according to a new report from Verdantix.
A key finding of the four-month study shows a gap between the needs of Fortune 500 ...
How to Design a Sustainability Strategy in Six Steps
Robert Nuttall, who played a key role in the development of Marks & Spencer's 'Plan A' sustainability campaign shares six tips on how ...
In Sustainable Marketing, Words Matter
Today, we face a sophisticated language problem - and therefore opportunity - when it comes to green marketing. It seems that ...
FTC’s Green Guides Could Nullify Environmental Seals of Approval
The Federal Trade Commission (FTC) is on track to release an updated set of Green Guides that are used by the agency to enforce environmental ...
How to Conduct Internal Audits of Your Environmental Management System
Does your EMS sit in a box on a shelf and look pretty or does it have the stains, dings and scars ...
Online Billing May Not Be as Sustainable as You Think
Encouraging customers to get their bills online and also stating that this is better for the environment is increasingly being questioned. In ...
Tailoring Green Messages for Your Target Market
Marketing products on their “green” benefits can be a very productive business strategy, with many opportunities and advantages over more traditional marketing ...
Green Marketing: How It Works and When to Use It
Marketing specialists are in agreement: green marketing campaigns exist and their clients should have one. The debate begins when the question turns to ...
The Changing Face of Stakeholder Engagement
The current political and business agenda has been heavily focused on sustainability, affecting both private and public sector strategies and projects. In ...
CO2 is Green Launches Ad Campaign against Senate Climate Bill
C02 is Green, a group with ties to the fossil fuel industry, has launched a new ad campaign in the "The Washington Post" that urges ...
