Green Marketing
Green marketing focuses on the green marketing efforts companies use, including corporate social responsibility plans and sustainability efforts. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. These articles look at all of the implications of green marketing, from product modification and processing to packaging and green advertising.
NAD Wants Seventh Generation to Fix ‘Natural’ Claims
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Seventh Generation either modify or discontinue certain advertising claims ...
Kimberly-Clark Launches Water-Saving Promo
Kimberly-Clark's Scott Naturals brand is giving away 750,000 Scott SmartFlush toilet-tank inserts over the next two months, which the brand claims can save ...
‘EcoAware’ Moms Have Buying Power Worth $1.45 Trillion
The "EcoAware Moms" market, which includes more than 51 million women, 69 percent of moms, has more than $1.45 trillion in buying power, according to ...
Cone, OgilvyEarth Score the Highest in U.S. Sustainability Communications Market
Cone and OgilvyEarth, specialist marketing communications agencies, lead the U.S. market for sustainability communications agencies, according to a new report from Verdantix.
A key finding of the four-month study shows a gap between the needs of Fortune 500 ...
How to Design a Sustainability Strategy in Six Steps
Robert Nuttall, who played a key role in the development of Marks & Spencer's 'Plan A' sustainability campaign shares six tips on how ...
In Sustainable Marketing, Words Matter
Today, we face a sophisticated language problem - and therefore opportunity - when it comes to green marketing. It seems that ...
FTC’s Green Guides Could Nullify Environmental Seals of Approval
The Federal Trade Commission (FTC) is on track to release an updated set of Green Guides that are used by the agency to enforce environmental ...
How to Conduct Internal Audits of Your Environmental Management System
Does your EMS sit in a box on a shelf and look pretty or does it have the stains, dings and scars ...
Online Billing May Not Be as Sustainable as You Think
Encouraging customers to get their bills online and also stating that this is better for the environment is increasingly being questioned. In ...
Tailoring Green Messages for Your Target Market
Marketing products on their “green” benefits can be a very productive business strategy, with many opportunities and advantages over more traditional marketing ...
Green Marketing: How It Works and When to Use It
Marketing specialists are in agreement: green marketing campaigns exist and their clients should have one. The debate begins when the question turns to ...
The Changing Face of Stakeholder Engagement
The current political and business agenda has been heavily focused on sustainability, affecting both private and public sector strategies and projects. In ...
CO2 is Green Launches Ad Campaign against Senate Climate Bill
C02 is Green, a group with ties to the fossil fuel industry, has launched a new ad campaign in the "The Washington Post" that urges ...
AT&T, BT and Orange Leverage Sustainable Solutions to Boost Sales
AT&T, BT and Orange lead the European telco operator market for sustainable telecommunications solutions and corporate sustainability performance, according to a new report from Verdantix.
After ...
Greenwashing: How to Avoid the Typical Marketing Traps
“Greenwashing” typically refers to marketing and advertising claims that are based on environmental puffery rather than performance. Experience indicates that many claims, ...
Consumer Demand Spurring Spuds Green Marketing
More potato growers are looking to expand their green marketing efforts in reaction to increasing demand from consumers, according to a report in The ...
Roundup – SoloPower, Lloyd’s, Verizon
SoloPower and eIQ Energy Partner to Offer Integrated Solar Array Package for Maximized Performance
BusinessWire
Lloyd’s of London Warns About Peaking Oil, Energy Price ...
Colleges Selling Their Green Bona Fides to Students
Colleges are using their green credentials to burnish their reputations with prospective students, according to a report in USA Today.
The paper reported that according ...
Builders See Increased Demand for Green Materials
Home builders are increasingly looking for affordable green materials as demand for traditional construction materials declines in favor of more environmentally friendly offerings, according to ...
Online Database to Compare Ecolabels
A new online database created by World Resources Institute (WRI) and Big Room Inc. will allow companies and consumers to compare claims ...
Texas Instruments Sustainability Report: Normalized Emissions Jump 23%
