The Executive’s Daily Green Briefing

Archive for ‘Major Players’

NAD Tells Clorox to Clean Up Ads

NAD Tells Clorox to Clean Up Ads
The National Advertising Division of the Council of Better Business Bureaus recently told Clorox Company to discontinue or modify ...

Honda Prices New Hybrid Lower Than Prius

Honda Prices New Hybrid Lower Than Prius
A top Honda executive recently told AP (via Newsday), that the company's new gas-electric hybrid will cost less than Toyota's Prius ...

IBM Launches Eco Data Center in Second Life

IBM Launches Eco Data Center in Second Life
Visitors who want to check out IBM's latest eco-data center will have to do so as an avatar ...

ASA: Shell Environmental Claims Violate Advertising Rules

ASA: Shell Environmental Claims Violate Advertising Rules
The UK's Advertising Standards Authority has ruled that Royal Dutch Shell violated advertising rules by claiming in a ...

Corporate Boards Paying Attention To Environmental Issues

Corporate Boards Paying Attention To Environmental Issues
About 25 percent of Fortune 500 companies now have a board committee overseeing environmental issues, compared with fewer than ...

ADVERTISERS

Wal-Mart Facing Tough Green Questions

Wal-Mart Facing Tough Green Questions
Wal-Mart has been taking strides to green its brand, installing solar panels on its roof tops, reshaping ...

NY To Regulate GHG Emissions

NY To Regulate GHG Emissions
New York's Environmental Board has approved regulations to enact a regional "cap and trade" program aimed at reducing GHG ...

JC Penney Installing Solar Panels, Wind Turbines

JC Penney Installing Solar Panels, Wind Turbines
JC Penney is planning solar and wind power projects that will supply electricity to 10 stores and one ...

“Green” Customers Save Money at HSBC Bank Canada

“Green” Customers Save Money at HSBC Bank Canada
As part of HSBC Bank Canada's month-long green campaign, it will offer Fee Free Checking to encourages customers ...

Beyond Tele-Conferencing: How the IT Sector Can Become a Legitimate Climate Solutions Provider

Beyond Tele-Conferencing: How the IT Sector Can Become a Legitimate Climate Solutions Provider
Nowadays, the buzz is about next-generation tele-conferencing. Interestingly, unlike many advances in technology, it is being billed for its environmental benefits as ...

Europe’s Sports Car Makers Feel Endangered by New Regulations

Europe’s Sports Car Makers Feel Endangered by New Regulations
While European giant car makers are battling with environmentalist and lawmakers over emissions curbs, classic European sports cars like ...

Navigating the Environmental Media Pt 4: Carbon Messaging

Navigating the Environmental Media Pt 4: Carbon Messaging
Is messaging about carbon an exclusive right? I took the picture below last April when I was visiting my mum in Liverpool. The ...

Beijing Cleans Up Air by Moving Factories Elsewhere

Beijing Cleans Up Air by Moving Factories Elsewhere
When Beijing won the privilege of hosting the 2008 Olympic Games seven years ago, the Chinese capital promised to ...

Dell Reaches Carbon Neutral Goal 5 Months Ahead Of Plans

Dell Reaches Carbon Neutral Goal 5 Months Ahead Of Plans
Dell Computer announced this week that it reached its goal of becoming "carbon neutral" five months ahead ...

Campbell’s Cuts 1.5 Million Gallons of Water Per Day

Campbell’s Cuts 1.5 Million Gallons of Water Per Day
In Campbell's latest corporate sustainability report (PDF) the company says it has reduced water consumption by 1.5 million ...

Nissan Unveils Eco-Pedal

Nissan Unveils Eco-Pedal
Nissan has unveiled Eco Pedal this week. The company says the system can help drivers improve fuel efficiency by ...

Japanese Steel Makers to Cut GHG Emissions by 30%

Japanese Steel Makers to Cut GHG Emissions by 30%
The Japan Iron and Steel Federation and six other major steel makers announced they will jointly develop technologies for reducing about 30 ...

IBM Plans to Build Energy Efficient, Adaptive Data Center

IBM Plans to Build Energy Efficient, Adaptive Data Center
IBM announced plans to build a $360 million data center by renovating an existing building at its facility in Research Triangle ...

AT&T Joins Green Grid, Promotes Data Center Energy Efficiency

AT&T Joins Green Grid, Promotes Data Center Energy Efficiency
AT&T Services has joined The Green Grid and also announced it will supply data center performance information to ...

KB Home To Build Only Energy Star Standard Homes

KB Home To Build Only Energy Star Standard Homes
KB Home released its first sustainability report and announced that starting in 2009, every home built by the ...

Today's News

COP 15 Offers Communications Opportunities

COP 15 Offers Communications Opportunities

What is the No.1 event-related global communications opportunity for your carbon messaging of the next 4 years? Here are a couple of clues… •    ... continue »

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage
Sustainability and its Impact on Brand Value
The Advertising Industry, Sustainability and the Bottom Line
Thoroughly Modernized Milton And Corporate Social Responsibility
Green Efforts Insignificant in Winning, Keeping 3PL Business

Green Efforts Insignificant in Winning, Keeping 3PL Business

The 3PL industry has made significant strides in establishing environmental responsibility as part of broader corporate visions, with companies reporting numerous internal ...

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Google Says Its Data Centers Most Efficient
Fast-Moving Eco-Friendly Consumer Goods Appeal to Many
Environmental Friendliness Not Driving PC Sales
Miller Recycles 99.9% of Packaging Waste

Miller Recycles 99.9% of Packaging Waste

The U.S. beer maker Miller has a goal of zero waste in their breweries and is currently recycling 99.9% of all packaging ...

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Credit Crunch Could Hurt Mitsubishi’s Eco-Car Push
What’s The Price Tag For A Carbon Neutral U.S. Economy?
Interface VP Discusses Biomimicry And Design
The Bottom Line

Marketing

Survey: Apple Most Eco-Friendly, Greenpeace Says Different

Green Inc.: Conservation Organizations Compromised By Corporate Dollars

Office Depot Targets Eco-Conscious Consumers in Europe

Emissions

Ericsson Unveils Wind-Powered Tower Tube

Sun, Pfizer Surpass Carbon Reduction Goals

Constellation Wines Installing 1.2 Megawatt Solar System

Hi-Tech

Google Says Its Data Centers Most Efficient

European Data Centers Face Energy Crisis

Environmental Friendliness Not Driving PC Sales

Efficiency

EPA Announces First WaterSense Partners of the Year

World Steel Association Publishes Sustainability Report

Wal-Mart’s Packaging Scorecard Drives Sustainability, Cuts GHG Emissions

Manufacturing

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

ARC Offers Sustainability Strategies for Manufacturers

Sanyo’s Solar Ark: Company Shift or PR Stunt?

Carbon Offsets/RECs

Gap Flips Switch On 1 Megawatt Solar Power System

USDA, DOE Unveil Plans to Accelerate Sustainable Biofuels Development

EU Votes For Tougher Carbon Laws

CSR Reports

AT&T Releases Sustainability Report

Autodesk HQ Cuts Emissions with Lighting Upgrades

Staples Saved Over 540,000 Gallons of Diesel in 2007

Major Players

Green Efforts Insignificant in Winning, Keeping 3PL Business

Critics Say Energy Star Standards Too Lax

Google Unveils $4.4 Trillion Clean Energy Plan

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