Green Marketing

A/V Equipment Gets New Energy Star Requirements

A/V Equipment Gets New Energy Star Requirements

Audio/video products such as home theaters, DVD players and docking stations, among others, will face more stringent energy efficiency requirements to qualify ...

November 19, 2009

After Dasani Test, Coke Begins Global Rollout of PlantBottle

After Dasani Test, Coke Begins Global Rollout of PlantBottle

Coca-Cola has begun the long-awaited global rollout of its PlantBottle and by the end of 2010 it expects to have sold more than 2 ...

November 16, 2009

Environment Top Issue Consumers Want From New Media Communications

Environment Top Issue Consumers Want From New Media Communications

About 26 percent of consumers list the environment as a corporate responsibility issue they want businesses to address through new media, according ...

November 10, 2009

State and Local Governments Launch Green Lodging Certifications

State and Local Governments Launch Green Lodging Certifications

Over the past several weeks, five states and one city have launched green lodging certification programs, reports Green Lodging News. These new certifications for green ...

November 9, 2009

Disney Buys $7M in Reforestation Offsets, a Corporate Record

Disney Buys $7M in Reforestation Offsets, a Corporate Record

Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by ...

November 5, 2009

IT Bolstered by U.S. Energy-Efficiency Agenda

IT Bolstered by U.S. Energy-Efficiency Agenda

Information technology departments are focused on greater energy efficiency and using more renewable energy sources now more than ever as the Obama Administration pushes its energy-efficiency ...

November 3, 2009

U.S. Chamber to Sue Pants Off Pranksters Yes Men

U.S. Chamber to Sue Pants Off Pranksters Yes Men

After getting embarrassed by false communications that suggested a policy shift on climate change, the U.S. Chamber of Commerce is fighting back by suing ...

October 28, 2009

‘Green’ Mobile Phone App Downloads May Exceed 400M by 2014

‘Green’ Mobile Phone App Downloads May Exceed 400M by 2014

As more and more companies and organizations develop mobile phone applications that are centered on energy efficiency and the environment, the market ...

October 27, 2009

When Explaining Smart Grid Benefits, Keep it Simple

When Explaining Smart Grid Benefits, Keep it Simple

When explaining the benefits of the smart grid, consumers relate most to terms such as "budget billing," "flat billing" and "peak pricing." ...

October 26, 2009

Energy-Savings Claims Don’t Add Up for Microsoft’s Windows 7

Energy-Savings Claims Don’t Add Up for Microsoft’s Windows 7

Microsoft is touting its energy-saving features with the new Windows 7 operating system, but is not making any specific claims about how much power Windows 7 ...

October 26, 2009

Southwest Testing ‘Green Plane’

Southwest Testing ‘Green Plane’

If adopted, the new "green plane" undergoing tests by Southwest Airlines would save the company about $10 million a year in fuel costs, while reducing emissions. The ...

October 22, 2009

ABC Criticized for ‘Vastly Polluting PR Stunt’

ABC Criticized for ‘Vastly Polluting PR Stunt’

As ABC begins promoting its "V" series, the broadcaster is coming under fire for its method of promoting the show. ABC is owned by Walt Disney ...

October 21, 2009

‘Light Green’ Consumers Differ from ‘Dark Green’ Consumers

‘Light Green’ Consumers Differ from ‘Dark Green’ Consumers

While "light green" consumers make purchasing decisions based on impulse and curiosity, "dark green" consumers generally plan purchases in advance, according to ...

October 21, 2009

EPA Puts WaterSense Label on First Commercial Building Product

EPA Puts WaterSense Label on First Commercial Building Product

Flushing urinals that use 50 percent less water than standard models will be the first commercial building product to get the Environmental Protection Agency's WaterSense label. ...

October 19, 2009

Supply Chain Sustainability Fits Into Corporate Branding

Supply Chain Sustainability Fits Into Corporate Branding

Michael Levine, of Epstein, Becker & Green, discusses how brands integrate sustainability principles ...

October 15, 2009

Investors Pressure GM, Boeing, Deere, Xerox to Quit U.S. Chamber

Investors Pressure GM, Boeing, Deere, Xerox to Quit U.S. Chamber

Trying to ramp up pressure on the U.S. Chamber of Commerce and its position on climate change, an investors group ...

October 14, 2009

‘Valuable,’ ‘Smart’ Among Top Descriptors Associated with Energy Efficiency

‘Valuable,’ ‘Smart’ Among Top Descriptors Associated with Energy Efficiency

When consumers think about energy efficiency and energy conservation, "value" and "smart" are the adjectives that most come to mind, according to "Green ...

October 13, 2009

Staples, Dogwood Alliance Promote Forest Carbon Offsets

Staples, Dogwood Alliance Promote Forest Carbon Offsets

Once upon a time at loggerheads, Staples and the Dogwood Alliance have come to an agreement that should help protect forests by ...

October 12, 2009

Signage Businesses Adopt Eco-Friendly Inks, Materials

Signage Businesses Adopt Eco-Friendly Inks, Materials

Businesses that provide signage solutions and other promotional materials are now starting to use environmentally-friendly inks, along with recyclable materials, thanks in part to HP's latest ...

October 7, 2009

Hoval Urges Sales Force to Drive Prius

Hoval Urges Sales Force to Drive Prius

Hoval, a UK supplier of renewable energy heating products, is encouraging its 30-some regional sales engineers to drive the Toyota Prius. Hoval executives say ...

October 5, 2009

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Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."