Green Marketing

Disney Buys $7M in Reforestation Offsets, a Corporate Record

Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by ...

IT Bolstered by U.S. Energy-Efficiency Agenda

Information technology departments are focused on greater energy efficiency and using more renewable energy sources now more than ever as the Obama Administration pushes its energy-efficiency ...

U.S. Chamber to Sue Pants Off Pranksters Yes Men

After getting embarrassed by false communications that suggested a policy shift on climate change, the U.S. Chamber of Commerce is fighting back by suing ...

‘Green’ Mobile Phone App Downloads May Exceed 400M by 2014

As more and more companies and organizations develop mobile phone applications that are centered on energy efficiency and the environment, the market ...

When Explaining Smart Grid Benefits, Keep it Simple

When explaining the benefits of the smart grid, consumers relate most to terms such as "budget billing," "flat billing" and "peak pricing." ...

Energy-Savings Claims Don’t Add Up for Microsoft’s Windows 7

Microsoft is touting its energy-saving features with the new Windows 7 operating system, but is not making any specific claims about how much power Windows 7 ...

Southwest Testing ‘Green Plane’

If adopted, the new "green plane" undergoing tests by Southwest Airlines would save the company about $10 million a year in fuel costs, while reducing emissions. The ...

ABC Criticized for ‘Vastly Polluting PR Stunt’

As ABC begins promoting its "V" series, the broadcaster is coming under fire for its method of promoting the show. ABC is owned by Walt Disney ...

‘Light Green’ Consumers Differ from ‘Dark Green’ Consumers

While "light green" consumers make purchasing decisions based on impulse and curiosity, "dark green" consumers generally plan purchases in advance, according to ...

EPA Puts WaterSense Label on First Commercial Building Product

Flushing urinals that use 50 percent less water than standard models will be the first commercial building product to get the Environmental Protection Agency's WaterSense label. ...

Supply Chain Sustainability Fits Into Corporate Branding

Michael Levine, of Epstein, Becker & Green, discusses how brands integrate sustainability principles ...

Investors Pressure GM, Boeing, Deere, Xerox to Quit U.S. Chamber

Trying to ramp up pressure on the U.S. Chamber of Commerce and its position on climate change, an investors group ...

‘Valuable,’ ‘Smart’ Among Top Descriptors Associated with Energy Efficiency

When consumers think about energy efficiency and energy conservation, "value" and "smart" are the adjectives that most come to mind, according to "Green ...

Staples, Dogwood Alliance Promote Forest Carbon Offsets

Once upon a time at loggerheads, Staples and the Dogwood Alliance have come to an agreement that should help protect forests by ...

Signage Businesses Adopt Eco-Friendly Inks, Materials

Businesses that provide signage solutions and other promotional materials are now starting to use environmentally-friendly inks, along with recyclable materials, thanks in part to HP's latest ...

Hoval Urges Sales Force to Drive Prius

Hoval, a UK supplier of renewable energy heating products, is encouraging its 30-some regional sales engineers to drive the Toyota Prius. Hoval executives say ...

PepsiCo Reveals Method for Calculating Carbon Footprint of Products

PepsiCo, which has been calculating the carbon footprint of its Walkers Crisps potato chips in the UK since 2007, revealed some of the secrets behind ...

Manufacturers: Beware of ‘Greenwashing’

There are a number of companies already addressing some of the green manufacturing challenges ... and there are many who are not (yet). Andy Warhol said "Art ...

No Surprise: State Park Visitors Purchase More Green, Organic Items

Businesses seeking to leverage their environmentally-friendly initiatives and products will find the ideal target market at their local state parks, according to a five-year study ...