Green Marketing · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

Advertise

Archive for ‘Green Marketing’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

Green Seal Adds First U.S. Standard for Personal Care Products

Green Seal Adds First U.S. Standard for Personal Care Products

To help consumers sort out sometimes false and misleading environmental claims, Green ...

Show Sustainability Sales Success to Climb Corporate Ranks

For sustainability executives to climb the corporate ladder beyond the specter ...

T-Mobile Launches Green Coupon Application

T-Mobile Launches Green Coupon Application

T-Mobile, USA, Inc. has unveiled a mobile application that offers discounts on ...

Who is the Greenest PC Maker in the World?

Analysts say going green has become a business plan for some of the biggest ...

ADVERTISERS

CUTTING COMPLIANCE COSTS-CAN YOU AFFORD NOT TO?

Implement a cost effective compliance management program. Find out how. >>

ENTERPRISE EHS COMPLIANCE SOLUTION

Globally manage EHS initiatives - locally execute compliance programs. >>

LOHAS Forum Attracts Fortune 500 Companies

The annual Lifestyles of Health and Sustainability (LOHAS) Forum, which at one time targeted ...

Lipton Partners With National Geographic to Tell Sustainability Story

Lipton has contracted with National Geographic's Web site to create a micro-site that tells about sustainable agriculture in general, including the ...

FTC on Greenwashing: Is That All There Is?

FTC on Greenwashing: Is That All There Is?

The Federal Trade Commission in mid-June charged three companies, Kmart Corp., Tender ...

Nortel, SunChips Win Effies for Eco Campaigns

Nortel, SunChips Win Effies for Eco Campaigns

Nortel Networks has earned a Gold Effie Award in the "David vs. Goliath" ...

U.S. Green Product Council Debated

With more than 300 different organizations claiming to certify various products and services ...

A Zero Carbon Grand Prix

On the British Isle of Man, a zero-carbon Grand Prix showcased electric ...

FTC Cites Kmart, Tender, Dyna-E for False Green Claims

The U.S. Federal Trade Commission (FTC) has charged Kmart Corp., Tender Corp., and ...

Green Jobs Not Just For the Environmental Set

Green Jobs Not Just For the Environmental Set

At a recent Green Jobs Summit in New York City, the evening began ...

Full Sail, New Belgium Breweries Push Sustainability

Full Sail, New Belgium Breweries Push Sustainability

Two of the top national microbreweries are making visible pushes into sustainability. Full Sail ...

Some Goods Made of Recyclables Contain Radioactive Material

Some Goods Made of Recyclables Contain Radioactive Material

A new investigation is sure to cause queasiness among some consumers of goods ...

Green Buildings - Boon or Liability?

Much hay has been made about the benefits of green building. However, a ...

McDonald’s to Tout Green Initiatives On In-Store Touchscreens

A new McDonald's scheduled to open next month in North Carolina will include ...

Climate Corps MBA Program More Than Triples to 23 Firms

An MBA program that embeds students into corporate sustainability roles for 10 weeks ...

Odwalla, Nestle, Geico, Subaru Chip in for Parks Program

Odwalla, Nestle, Geico, Subaru Chip in for Parks Program

The "2009 20% For Parks" program has gained support from several big brand ...

New Meadowlands Stadium Ups Ante for Green Sports Venues

With the New York Jets running around in green football uniforms, along with ...

See All Trends >>

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard

Growth of Global Carbon Emissions Cut in Half

Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

More Green Products and Services Available for Office Landscaping

SAB Miller Targets 25% Reduction in Water Used in Brewing

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Energy Star Homes Save $250M on Utility Bills in 2008

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Black & Veatch HQ to Showcase Sustainability

Green Seal Adds First U.S. Standard for Personal Care Products

Electronics Firms Face Off Against Mandated Recycling Programs

REI, Founding Farmers, North Face Win A.R.E. Sustainability Awards

See All Columns >>

Carbon Management IS Information Management

Carbon Management IS Information Management

Jon Z. Bentley
IBM Global Business Services

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

See All Video >>

Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements

Building a Bridge from Recycled Plastics

The Netherlands Ponders Floating City Architecture

Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »

Advertise »
Subscribe to Newsletter »
Send a Story Tip »
Green Resources »
News Box for Your Site »