<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Environmental Leader &#187; Green Marketing</title>
	<atom:link href="http://www.environmentalleader.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.environmentalleader.com</link>
	<description>The Executive's Daily Green Briefing</description>
	<lastBuildDate>Fri, 20 Nov 2009 17:16:32 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<atom:link rel="next" href="http://www.environmentalleader.com/category/marketing/feed/?page=2" />

		<item>
		<title>A/V Equipment Gets New Energy Star Requirements</title>
		<link>http://www.environmentalleader.com/2009/11/19/av-equipment-gets-new-energy-star-requirements/</link>
		<comments>http://www.environmentalleader.com/2009/11/19/av-equipment-gets-new-energy-star-requirements/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 09:00:40 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Products & Planning]]></category>
		<category><![CDATA[Audio/Video]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[energy star]]></category>
		<category><![CDATA[epa]]></category>
		<category><![CDATA[home theater]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=27520</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/11/19/av-equipment-gets-new-energy-star-requirements/" title="A/V Equipment Gets New Energy Star Requirements"><img src="http://www.environmentalleader.com/wp-content/uploads/yapb_cache/energy_star_logo.3bqiqarrieiogoko88ksws8sg.a9sxxja1njksswcs400wcc4cg.th.jpeg" width="180" height="140" alt="A/V Equipment Gets New Energy Star Requirements" style="float:left;padding:0 10px 10px 0;" ></a>Audio/video products such as home theaters, DVD players and docking stations, among others, will face more stringent energy efficiency requirements to qualify for the EPA&#8217;s Energy Star label.
Version 2.0 of the EPA&#8217;s A/V Energy Star requirements are effective immediately. For products previously or currently carrying the label, the new requirements will be effective July 30, [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/11/19/av-equipment-gets-new-energy-star-requirements/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>After Dasani Test, Coke Begins Global Rollout of PlantBottle</title>
		<link>http://www.environmentalleader.com/2009/11/16/after-dasani-test-coke-begins-global-rollout-of-plantbottle/</link>
		<comments>http://www.environmentalleader.com/2009/11/16/after-dasani-test-coke-begins-global-rollout-of-plantbottle/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 14:25:47 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Paper & Packaging]]></category>
		<category><![CDATA[Products & Planning]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[Dasani]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[plantbottle]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=27326</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/11/16/after-dasani-test-coke-begins-global-rollout-of-plantbottle/" title="After Dasani Test, Coke Begins Global Rollout of PlantBottle"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=27326&amp;w=180" width="180" height="164" alt="After Dasani Test, Coke Begins Global Rollout of PlantBottle" style="float:left;padding:0 10px 10px 0;" ></a>Coca-Cola has begun the long-awaited global rollout of its PlantBottle and by the end of 2010 it expects to have sold more than 2 billion units.
The multi-brand bottler began testing the plant-based PET bottle earlier this year on the U.S. West Coast, under the Dasani water brand. The bottle is made from a blend of [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/11/16/after-dasani-test-coke-begins-global-rollout-of-plantbottle/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Environment Top Issue Consumers Want From New Media Communications</title>
		<link>http://www.environmentalleader.com/2009/11/10/environment-top-issue-consumers-want-from-new-media-communications/</link>
		<comments>http://www.environmentalleader.com/2009/11/10/environment-top-issue-consumers-want-from-new-media-communications/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 10:32:30 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Charts]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Research & Technology]]></category>
		<category><![CDATA[2009 Cone Consumer New Media Study]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26882</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/11/10/environment-top-issue-consumers-want-from-new-media-communications/" title="Environment Top Issue Consumers Want From New Media Communications"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=26882&amp;w=180" width="180" height="75" alt="Environment Top Issue Consumers Want From New Media Communications" style="float:left;padding:0 10px 10px 0;" ></a>About 26 percent of consumers list the environment as a corporate responsibility issue they want businesses to address through new media, according to the 2009 Cone Consumer New Media Study (registration required).
That puts the environment narrowly ahead of health and wellness (24 percent) and ethics (20 percent).
When using new media to communicate corporate responsibility efforts, [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/11/10/environment-top-issue-consumers-want-from-new-media-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>State and Local Governments Launch Green Lodging Certifications</title>
		<link>http://www.environmentalleader.com/2009/11/09/state-and-local-governments-launch-green-lodging-certifications/</link>
		<comments>http://www.environmentalleader.com/2009/11/09/state-and-local-governments-launch-green-lodging-certifications/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:34:56 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Government]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Labels & Certifications]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Products & Planning]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[Buffalo Green Hospitality Initiative]]></category>
		<category><![CDATA[Encouraging Conservation in Oklahoma]]></category>
		<category><![CDATA[Green Key Eco-Rating Program]]></category>
		<category><![CDATA[Green Lodging Certification Programs]]></category>
		<category><![CDATA[Maryland Green Travel]]></category>
		<category><![CDATA[New York State Department of Environmental Conservation]]></category>
		<category><![CDATA[South Carolina Green Hospitality Alliance]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26973</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/11/09/state-and-local-governments-launch-green-lodging-certifications/" title="State and Local Governments Launch Green Lodging Certifications"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=26973&amp;w=180" width="180" height="119" alt="State and Local Governments Launch Green Lodging Certifications" style="float:left;padding:0 10px 10px 0;" ></a>Over the past several weeks, five states and one city have launched green lodging certification programs, reports Green Lodging News. These new certifications for green lodging operations are in New York, Oklahoma, Indiana, South Carolina, Maryland, and Buffalo, N.Y.
The Oklahoma Tourism and Recreation Department&#8217;s launched a new travel initiative called ECO or Encouraging Conservation in [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/11/09/state-and-local-governments-launch-green-lodging-certifications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disney Buys $7M in Reforestation Offsets, a Corporate Record</title>
		<link>http://www.environmentalleader.com/2009/11/05/disney-buys-7m-in-reforestation-offsets-a-corporate-record/</link>
		<comments>http://www.environmentalleader.com/2009/11/05/disney-buys-7m-in-reforestation-offsets-a-corporate-record/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:44:05 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Carbon Offsets/RECs]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Strategy & Leadership]]></category>
		<category><![CDATA[carbon]]></category>
		<category><![CDATA[Conservation Fund]]></category>
		<category><![CDATA[Conservation International]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Forests]]></category>
		<category><![CDATA[nature conservancy]]></category>
		<category><![CDATA[offsets]]></category>
		<category><![CDATA[Walt Disney Corp.]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26794</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/11/05/disney-buys-7m-in-reforestation-offsets-a-corporate-record/" title="Disney Buys $7M in Reforestation Offsets, a Corporate Record"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=26794&amp;w=180" width="180" height="109" alt="Disney Buys $7M in Reforestation Offsets, a Corporate Record" style="float:left;padding:0 10px 10px 0;" ></a>Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by Disney the biggest single corporate investment in forest carbon offsets to date.
The move is part of Disney&#8217;s effort to use &#8220;high quality offsets&#8221; to attain a net-zero emissions status, [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/11/05/disney-buys-7m-in-reforestation-offsets-a-corporate-record/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>IT Bolstered by U.S. Energy-Efficiency Agenda</title>
		<link>http://www.environmentalleader.com/2009/11/03/it-bolstered-by-u-s-energy-efficiency-agenda/</link>
		<comments>http://www.environmentalleader.com/2009/11/03/it-bolstered-by-u-s-energy-efficiency-agenda/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 16:35:19 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Clean Energy]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Facilities]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Green Technology]]></category>
		<category><![CDATA[Hi-Tech]]></category>
		<category><![CDATA[Hydroelectric]]></category>
		<category><![CDATA[Major Players]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Products & Planning]]></category>
		<category><![CDATA[Solar Energy]]></category>
		<category><![CDATA[Wind Energy]]></category>
		<category><![CDATA[AISO]]></category>
		<category><![CDATA[Carnegie Mellon University]]></category>
		<category><![CDATA[Data Centers]]></category>
		<category><![CDATA[Emerson Network Power]]></category>
		<category><![CDATA[Energy Savings]]></category>
		<category><![CDATA[Fast Array of Wimpy Nodes]]></category>
		<category><![CDATA[Green IT Efforts]]></category>
		<category><![CDATA[Hydro]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Renewable Power]]></category>
		<category><![CDATA[Samsung Electronics]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[VMware]]></category>
		<category><![CDATA[Wind]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26633</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/11/03/it-bolstered-by-u-s-energy-efficiency-agenda/" title="IT Bolstered by U.S. Energy-Efficiency Agenda"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=26633&amp;w=180" width="180" height="119" alt="IT Bolstered by U.S. Energy-Efficiency Agenda" style="float:left;padding:0 10px 10px 0;" ></a>Information technology departments are focused on greater energy efficiency and using more renewable energy sources now more than ever as the Obama Administration pushes its energy-efficiency agenda, while high-tech companies like Samsung and Microsoft are driving home the message to boost the adoption of environmentally friendly PCs by consumers.
Companies like Yahoo are looking to use [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/11/03/it-bolstered-by-u-s-energy-efficiency-agenda/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>U.S. Chamber to Sue Pants Off Pranksters Yes Men</title>
		<link>http://www.environmentalleader.com/2009/10/28/u-s-chamber-to-sue-pants-off-pranksters-yes-men/</link>
		<comments>http://www.environmentalleader.com/2009/10/28/u-s-chamber-to-sue-pants-off-pranksters-yes-men/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 13:52:44 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Climate]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Major Players]]></category>
		<category><![CDATA[Strategy & Leadership]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[hoax]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[prank]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[U.S. Chamber of Commerce]]></category>
		<category><![CDATA[Yes Men]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26281</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/10/28/u-s-chamber-to-sue-pants-off-pranksters-yes-men/" title="U.S. Chamber to Sue Pants Off Pranksters Yes Men"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=26281&amp;w=180" width="180" height="126" alt="U.S. Chamber to Sue Pants Off Pranksters Yes Men" style="float:left;padding:0 10px 10px 0;" ></a>After getting embarrassed by false communications that suggested a policy shift on climate change, the U.S. Chamber of Commerce is fighting back by suing the individuals responsible for the prank.
A press release purporting to be from the U.S. Chamber of Commerce on Oct. 19 said that the chamber was “throwing its weight behind strong climate [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/10/28/u-s-chamber-to-sue-pants-off-pranksters-yes-men/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Green&#8217; Mobile Phone App Downloads May Exceed 400M by 2014</title>
		<link>http://www.environmentalleader.com/2009/10/27/green-mobile-phone-app-downloads-may-exceed-400m-by-2014/</link>
		<comments>http://www.environmentalleader.com/2009/10/27/green-mobile-phone-app-downloads-may-exceed-400m-by-2014/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:33:39 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Business-to-Consumer]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Hi-Tech]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Research & Technology]]></category>
		<category><![CDATA[Juniper Research]]></category>
		<category><![CDATA[mobile phone applications]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26229</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/10/27/green-mobile-phone-app-downloads-may-exceed-400m-by-2014/" title="&#8216;Green&#8217; Mobile Phone App Downloads May Exceed 400M by 2014"><img src="http://www.environmentalleader.com/wp-content/plugins/yet-another-photoblog/YapbThumbnailer.php?post_id=26229&amp;w=180" width="180" height="124" alt="&#8216;Green&#8217; Mobile Phone App Downloads May Exceed 400M by 2014" style="float:left;padding:0 10px 10px 0;" ></a>As more and more companies and organizations develop mobile phone applications that are centered on energy efficiency and the environment, the market for such downloads could exceed 400 million by 2014, according to Juniper Research.
Such a high rate of downloads would be predicated on the full exploitation by application stores of what Juniper calls &#8220;ecozones,&#8221; [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/10/27/green-mobile-phone-app-downloads-may-exceed-400m-by-2014/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When Explaining Smart Grid Benefits, Keep it Simple</title>
		<link>http://www.environmentalleader.com/2009/10/26/when-explaining-smart-grid-benefits-keep-it-simple/</link>
		<comments>http://www.environmentalleader.com/2009/10/26/when-explaining-smart-grid-benefits-keep-it-simple/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:58:38 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Business-to-Consumer]]></category>
		<category><![CDATA[Charts]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Research & Technology]]></category>
		<category><![CDATA[Smart Grid]]></category>
		<category><![CDATA[EcoAlign]]></category>
		<category><![CDATA[EcoPinion]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[terms]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=23631</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/10/26/when-explaining-smart-grid-benefits-keep-it-simple/" title="When Explaining Smart Grid Benefits, Keep it Simple"><img src="http://www.environmentalleader.com/wp-content/uploads/yapb_cache/smart_grid_terms1.8wcy8haqcw84000gkgk40owok.a9sxxja1njksswcs400wcc4cg.th.jpeg" width="180" height="108" alt="When Explaining Smart Grid Benefits, Keep it Simple" style="float:left;padding:0 10px 10px 0;" ></a>When explaining the benefits of the smart grid, consumers relate most to terms such as &#8220;budget billing,&#8221; &#8220;flat billing&#8221; and &#8220;peak pricing.&#8221; They do not relate well to terms like &#8220;green pricing&#8221; or &#8220;fuel supply billing,&#8221; according to “Green Gap Redux: Green Words Gone Wrong,” a report from EcoAlign. The report is based on results [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/10/26/when-explaining-smart-grid-benefits-keep-it-simple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Energy-Savings Claims Don&#8217;t Add Up for Microsoft&#8217;s Windows 7</title>
		<link>http://www.environmentalleader.com/2009/10/26/energy-savings-claims-dont-add-up-for-microsofts-windows-7/</link>
		<comments>http://www.environmentalleader.com/2009/10/26/energy-savings-claims-dont-add-up-for-microsofts-windows-7/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:54:00 +0000</pubDate>
		<dc:creator>Environmental Leader</dc:creator>
				<category><![CDATA[Carbon Footprint]]></category>
		<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Finance & Reporting]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Hi-Tech]]></category>
		<category><![CDATA[Major Players]]></category>
		<category><![CDATA[Energy Savings Features]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://www.environmentalleader.com/?p=26160</guid>
		<description><![CDATA[<a href="http://www.environmentalleader.com/2009/10/26/energy-savings-claims-dont-add-up-for-microsofts-windows-7/" title="Energy-Savings Claims Don&#8217;t Add Up for Microsoft&#8217;s Windows 7"><img src="http://www.environmentalleader.com/wp-content/uploads/yapb_cache/windows7logo2.bhd53si0rfsokc48co8ks0k80.a9sxxja1njksswcs400wcc4cg.th.jpeg" width="180" height="29" alt="Energy-Savings Claims Don&#8217;t Add Up for Microsoft&#8217;s Windows 7" style="float:left;padding:0 10px 10px 0;" ></a>Microsoft is touting its energy-saving features with the new Windows 7 operating system, but is not making any specific claims about how much power Windows 7 can save, reports Fred Pearce, author of the Guardian&#8217;s Greenwash column.
Pearce believes Microsoft should be pushing users to use their PCs more efficiently and giving them fewer choices. He [...]]]></description>
		<wfw:commentRss>http://www.environmentalleader.com/2009/10/26/energy-savings-claims-dont-add-up-for-microsofts-windows-7/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
