Green Marketing

‘Natural,’ ‘Recyclable,’ ‘Renewable’ Terms Resonate Most with Consumers

About 84 percent of consumers think of "green" products as those that are made of recyclable or reusable material, or include such ...

Seventh Generation Commits to Sustainable Palm Oil by 2012

Seventh Generation aims to exclusively use certified sustainable palm oil for its household products by 2012. Palm oil is used in foods, drugs, personal care ...

Proliferation of 400+ Green Seals Detracts From Message

There are so many seals and certifications related to "green" and environmental attributes of products and services that many such marks risk losing their effectiveness, according to 2009 Conscious Consumer Report from BBMG. In fact, ...

Nat Geo Plans 80% Operational Emissions Cut by 2011

National Geographic plans to cuts CO2 emissions from its operations 80 percent by the end of 2010, compared to a 2005 baseline. That ...

Aveeno, Clorox Green Works First to Earn Green Good Housekeeping Seal

Six months after Good Housekeeping announced it would have a "green" seal of approval, the first items have been certified. The first category to be certified ...

Twenty Trends for Sustainability in 2009-10

Here is a list of 20 sustainability trends that are changing the business landscape. We're keeping our eyes on these... 1. From economic collapse to a green economic ...

Office Depot Helps Large Customers Understand ‘Greenness’ of Purchases

Office Depot is stepping up its transparency in products it sells that have environmental attributes, including a special program for larger customers that helps explain the "greenness" of the customers' overall purchases. The program relies ...

The North Face May be Fined $1M Over Unsubstantiated Product Claims

The EPA may impose fines of nearly $1 million on the parent company of The North Face for alleged sale and distribution of unregistered pesticides through ...

Less Scrutiny Paid to Companies Calling Themselves ‘Green’

There has been a slight decrease in scrutiny over companies calling themselves "green," according to a recent survey of supply chain professionals. While about 28 percent of ...

Moving From Standards to Sustainability

In many industries, the lack of standards has gotten us into trouble. For years, the financial services sector went unregulated, resulting in a financial meltdown. The ...

TerraCycle, 3M Reusing Scotch Tape Dispensers

TerraCycle is working with 3M to convince consumers to save empty Scotch tape dispensers and cores and collect them, to save the dispensers from being sent to landfills. TerraCycle has ...

Service Industries Find More Buyers for ‘Green’ Services

The green marketplace obviously encompasses services as well as products, though these services are not used with the frequency of most products measured in Natural ...

AmerenUE, PepsiCo Honored for Renewable Energy PR

The Center for Resource Solutions (CRS) has recognized AmerenUE, PepsiCo, Bonneville Environmental Foundation and Ed Holt as Green Power Market Development award winners. The four ...

A Consumer First Approach to Sustainability

Walk into Florence's Piazza della Signoria on a summer day and hundreds of birds instantly fly up and surround you. Take a cyber-walk today and ...

Electric Marketing & Recycing Fleet Rolls In London

In London, electric recycling vans are promoting waste reduction and reducing carbon footprints.

ANSI Approves Green Seal for Restaurants

Restaurants seeking to be "green" have another measure of confidence now that the American National Standards Institute has approved the Green Seal Environmental Standard for ...

Food Lion, Clorox Green Works Promote Online Flyer

To encourage consumers to use an online weekly sales flyer, Food Lion is running a "Go Green & Win Green" sweepstakes. The supermarket chain is running weekly ...

Retailers, Check Your Shorts (or be Bamboozled)

Why would the big bad Federal Trade Commission go after a small business rather than a big retailer for violating consumer protection laws prohibiting false green ...

Tide Encourages Energy Savings Through Cold Washing

In a new TV ad spot, Tide is urging consumers to save energy and "get out of the old ...

LEED Takes Hit For Underdelivering on Federal Building

Critics are coming out of the woodwork after the General Services Administration found that the LEED-certified Federal Building in Youngstown, Ohio, was lacking on the energy ...