The Executive’s Daily Green Briefing

Archive for ‘Marketing’

As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007

As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007
Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has ...

Planet Green Prepares For Launch

Planet Green Prepares For Launch
Planet Green is hoping to tap into corporate America's new focus on eco friendliness. The channel will launch June 4th and its ...

Recession Or Not, Consumers Pay More For Green Products

Recession Or Not, Consumers Pay More For Green Products
While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to ...

Stop & Shop, Gen Mills Partner On Earth Day Promo

Stop & Shop, Gen Mills Partner On Earth Day Promo
Supermarket company Stop & Shop and General Mills have launched an Earth Day initiative. From April 18 to April ...

Successfully Enticing LOHAS Consumers to Grocery Stores

Successfully Enticing LOHAS Consumers to Grocery Stores
As grocery outlets try to lure customers by offering greater selection, price reductions and differentiating shopping experiences; environmentally- and socially-conscious philosophies are ...

65% Of U.S. Consumers Will Pay More For Renewably Sourced Products

65% Of U.S. Consumers Will Pay More For Renewably Sourced Products
Nearly seven out of 10 U.S. consumers are willing to pay more for products made with renewable resources, according to a ...

How To Avoid A Green Marketing Backlash

How To Avoid A Green Marketing Backlash
Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating ...

Specific User Benefits Sell Eco-Friendly Products

Specific User Benefits Sell Eco-Friendly Products
When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according ...

Goldman Environmental Prize Winners Announced, Chevron Hits the Ceiling

Goldman Environmental Prize Winners Announced, Chevron Hits the Ceiling
The 2008 Goldman Environmental Prize recipients have been named and Chevron isn't happy. The prizes reward grass-roots environmental ...

Target Launches First-Class Recycling Campaign

Target Launches First-Class Recycling Campaign
In case you missed this, the April 8 issue of Newsweek, on sale April 8, has a cover that ...

Anheuser-Busch Plans New Environmental TV Spots

Anheuser-Busch Plans New Environmental TV Spots
Starting the week of April 21, Anheuser-Busch will air four new TV spots featuring employees discussing the company's environmental ...

More Than 70% Of Public Aware Of Energy Star Label

More Than 70% Of Public Aware Of Energy Star Label
Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage ...

South Lags Behind Rest Of US On Hybrid Car Interest

South Lags Behind Rest Of US On Hybrid Car Interest
Fifty-nine percent of car shoppers have purchased or would consider purchasing a hybrid as their next car, according to a survey by ...

Office Depot Launches Green Product Line

Office Depot Launches Green Product Line
Office Depot has launched a new line of office supplies called "Office Depot Green." It will include core supplies, ...

HOK Launches Gimmicky ‘Go Barefoot’ Campaign

HOK Launches Gimmicky ‘Go Barefoot’ Campaign
This Earth Day, architectural firm HOK is pushing its more than 2,500  employees on four continents to "Go ...

Recycling Bins Attract Green Brands

Recycling Bins Attract Green Brands
Best Buy, UPS, Western Union and, of course, Whole Foods, have all raised their hands as supporting a "green" ...

Chase Ensures Earth Day Exposure, Sponsors Green Apple Festival

Chase Ensures Earth Day Exposure, Sponsors Green Apple Festival
Chase has signed on as presenting sponsor of the Green Apple Festival, an Earth Day weekend festival of ...

Enviro Groups Update Office Supply Industry’s Green Grades

Enviro Groups Update Office Supply Industry’s Green Grades
A recent USA Today ad placed by environmental groups Dogwood Alliance and ForestEthics highlighted the forest-related paper practices of  Corporate Express, ...

Organic Mania Spreads To Clothing

Organic Mania Spreads To Clothing
Gen Y and Millennials, who represent about $520 billion in buying power, are including clothing in their organic purchases, ...

Apple Challenges NYC’s Green Logo

Apple Challenges NYC’s Green Logo
Apple has filed a formal complaint (PDF) with the U.S. Patent and Trademark Office opposing the "GreeNYC" logo ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Belief In Global Warming Slips

Belief In Global Warming Slips

The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...

click to view full size chart »

U.S. Lags Behind On Green Consumption And Behavior
Green Marketing Campaigns Not Sticking
eCommerce Goes Green
Sony, Mohawk Bring Greener Products To Market

Sony, Mohawk Bring Greener Products To Market

Big companies are pushing research to bring greener products to market, according to this CNN video....

click to view video »

Tour Of Citigroup’s Green Skyscraper
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
The Bottom Line

Marketing

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Emissions

McCain Calls For Mandatory Limit On Emissions

Kohl’s Installing Solar Power On 50 More Stores

Companies Respond To Climate Change Shareholder Resolutions

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

Starwood Going Green With Element Hotels

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Sony, Mohawk Bring Greener Products To Market

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

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