Green Marketing

PepsiCo Reveals Method for Calculating Carbon Footprint of Products

PepsiCo, which has been calculating the carbon footprint of its Walkers Crisps potato chips in the UK since 2007, revealed some of the secrets behind ...

October 5, 2009

Manufacturers: Beware of ‘Greenwashing’

There are a number of companies already addressing some of the green manufacturing challenges ... and there are many who are not (yet). Andy Warhol said "Art ...

October 4, 2009

No Surprise: State Park Visitors Purchase More Green, Organic Items

Businesses seeking to leverage their environmentally-friendly initiatives and products will find the ideal target market at their local state parks, according to a five-year study ...

October 4, 2009

New Leaf, Kenco Add Sustainable Packaging

New Leaf Chocolates has added a plant-based packaging for shipping its premium chocolates, while Kenco, a UK coffee brand, is promoting its ...

October 1, 2009

‘Natural,’ ‘Recyclable,’ ‘Renewable’ Terms Resonate Most with Consumers

About 84 percent of consumers think of "green" products as those that are made of recyclable or reusable material, or include such ...

October 1, 2009

Seventh Generation Commits to Sustainable Palm Oil by 2012

Seventh Generation aims to exclusively use certified sustainable palm oil for its household products by 2012. Palm oil is used in foods, drugs, personal care ...

September 28, 2009

Proliferation of 400+ Green Seals Detracts From Message

There are so many seals and certifications related to "green" and environmental attributes of products and services that many such marks risk losing their effectiveness, according to 2009 Conscious Consumer Report from BBMG. In fact, ...

September 28, 2009

Nat Geo Plans 80% Operational Emissions Cut by 2011

National Geographic plans to cuts CO2 emissions from its operations 80 percent by the end of 2010, compared to a 2005 baseline. That ...

September 25, 2009

Aveeno, Clorox Green Works First to Earn Green Good Housekeeping Seal

Six months after Good Housekeeping announced it would have a "green" seal of approval, the first items have been certified. The first category to be certified ...

September 24, 2009

Twenty Trends for Sustainability in 2009-10

Here is a list of 20 sustainability trends that are changing the business landscape. We're keeping our eyes on these... 1. From economic collapse to a green economic ...

September 24, 2009

Office Depot Helps Large Customers Understand ‘Greenness’ of Purchases

Office Depot is stepping up its transparency in products it sells that have environmental attributes, including a special program for larger customers that helps explain the "greenness" of the customers' overall purchases. The program relies ...

September 23, 2009

The North Face May be Fined $1M Over Unsubstantiated Product Claims

The EPA may impose fines of nearly $1 million on the parent company of The North Face for alleged sale and distribution of unregistered pesticides through ...

September 22, 2009

Less Scrutiny Paid to Companies Calling Themselves ‘Green’

There has been a slight decrease in scrutiny over companies calling themselves "green," according to a recent survey of supply chain professionals. While about 28 percent of ...

September 18, 2009

Moving From Standards to Sustainability

In many industries, the lack of standards has gotten us into trouble. For years, the financial services sector went unregulated, resulting in a financial meltdown. The ...

September 17, 2009

TerraCycle, 3M Reusing Scotch Tape Dispensers

TerraCycle is working with 3M to convince consumers to save empty Scotch tape dispensers and cores and collect them, to save the dispensers from being sent to landfills. TerraCycle has ...

September 16, 2009

Service Industries Find More Buyers for ‘Green’ Services

The green marketplace obviously encompasses services as well as products, though these services are not used with the frequency of most products measured in Natural ...

September 15, 2009

AmerenUE, PepsiCo Honored for Renewable Energy PR

The Center for Resource Solutions (CRS) has recognized AmerenUE, PepsiCo, Bonneville Environmental Foundation and Ed Holt as Green Power Market Development award winners. The four ...

September 15, 2009

A Consumer First Approach to Sustainability

Walk into Florence's Piazza della Signoria on a summer day and hundreds of birds instantly fly up and surround you. Take a cyber-walk today and ...

September 14, 2009

Electric Marketing & Recycing Fleet Rolls In London

In London, electric recycling vans are promoting waste reduction and reducing carbon footprints.

September 10, 2009

ANSI Approves Green Seal for Restaurants

Restaurants seeking to be "green" have another measure of confidence now that the American National Standards Institute has approved the Green Seal Environmental Standard for ...

September 9, 2009

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Comments and Discussions

Stevenson on News Corp. Taps Hara for Energy Efficiency, Environmental Management
"All of us should think of ways to save energy now. It is not a myth,..."

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

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