Green Marketing
‘Natural,’ ‘Recyclable,’ ‘Renewable’ Terms Resonate Most with Consumers

Seventh Generation Commits to Sustainable Palm Oil by 2012

Proliferation of 400+ Green Seals Detracts From Message
Nat Geo Plans 80% Operational Emissions Cut by 2011
Aveeno, Clorox Green Works First to Earn Green Good Housekeeping Seal
Twenty Trends for Sustainability in 2009-10

Office Depot Helps Large Customers Understand ‘Greenness’ of Purchases

The North Face May be Fined $1M Over Unsubstantiated Product Claims
Less Scrutiny Paid to Companies Calling Themselves ‘Green’
Moving From Standards to Sustainability

TerraCycle, 3M Reusing Scotch Tape Dispensers
Service Industries Find More Buyers for ‘Green’ Services
AmerenUE, PepsiCo Honored for Renewable Energy PR
A Consumer First Approach to Sustainability

Electric Marketing & Recycing Fleet Rolls In London
ANSI Approves Green Seal for Restaurants

Food Lion, Clorox Green Works Promote Online Flyer

Retailers, Check Your Shorts (or be Bamboozled)

Tide Encourages Energy Savings Through Cold Washing

LEED Takes Hit For Underdelivering on Federal Building

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Recent Daily News [ see all ]
- 11/06/2009
- 11/05/2009
- 11/04/2009
- Emissions Intensity Falling Globally
- JohnsonDiversey Ups GHG Reduction Target to 25%
- Sainsbury’s Offers Free London Electric Car Charging
- Carbon Trading Could Trigger a ‘Sub-prime Style’ Economic Crash
- Peabody, Exxon Accused of Undermining Climate Talks
- BMW, Toyota, Ford Tout Eco-cars
- In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low
- China Pushes for CO2 Storage, Not Emissions Reductions
- Clean Tech VC Funding On Rebound, Up 50% Since 2nd Quarter
- IECC Building Code Recommendations Add Up to 30% in Energy Efficiency Gains
- Disney Buys $7M in Reforestation Offsets, a Corporate Record
- McKesson to Save $300K Via Fuel-Efficient Vehicles
- Sprint to Save $2.1M With Eco-Friendly Packaging
- U.S. Export-Import Bank Adopts Carbon Policy to Support Renewable Energy
- Greening the Automotive Supply Chain
- Yokohama Rubber Cuts GHG Emissions 13.4% in 2008
- Electronics Industry Lawsuit Called ‘Attack on States’ Rights’
- Wal-Mart Adding LEDs to 650 Stores
- One Committee Down for Senate Climate Bill, Five More to Go
- EU Poised to Give Heavy Industry Free Carbon Permits
- ResponsibleTravel.com Scuttles Carbon Offsetting Option
- U.S. Cap-and-Trade Creates Winners and Losers among Largest Emitters
- DOE Awards $155M to Make Industrial Sector More Energy Efficient
- System Upgrades Power Up Energy Savings for Hotels
- Xerox Cuts GHG Emissions by 20% from 2002
- Waste Management Landfill Gas Project Complete
- Intel, Pepsi, Kohl’s Stay Atop Green Power Partnership list
- Wal-Mart Thinks Big With Smaller Stores
- Despite Critics, Gore ‘Proud’ to Invest in Green Firms
- Metal Recyclers Spar Over Ship Recycling Site
Industry Voices [ see all ]
A Roadmap for a Renewable Energy Partnership
Brad Cashaw
Vice President
Quaker Foods and Snacks Supply Chain and Sustainability
Forest Carbon Core to Climate Change Deal
Chris Elliott
Forest Carbon Initiative Lead
World Wildlife Fund
VCS and CarbonFix Tops in Review of Forestry Carbon Standards
Paulo Lopes
Carbon Management Consultant
Carbon Clear





