Green Marketing

Consumers Identify with Environmental Impact Issues

Consumer awareness of the environmental impact generated by various products has risen significantly since 2004. In particular, more consumers have begun to realize that the impact ...

Marketing Barriers Slow Adoption of Solar Power

A new report from the Clean Energy Group and SmartPower highlights several marketing initiatives across the U.S. that are driving growth and interest in solar power ...

UM Uses Smart Meters, Twitter To Provide Energy-Use Updates

The University of Mississippi plans to reduce campus power consumption with the recent installation of smart meters at 16 of the school's buildings to monitor, analyze, and report ...

FedEx Office, Office Depot Get Top Grades for Paper Practices

Office retail stores FedEx Office and Office Depot earned top grades in the latest Green Grades office supply report card that ranks retailers and wholesalers/distributors ...

Airports Consider Energy Efficiency, Solar Power in New Designs

Despite a recession that has some airlines cutting services, a few airports including Yellowstone Regional Airport and Denver International Airport are moving ahead with their expansion ...

Carbon Disclosure Demands on the Rise: Is Your Organization Ready?

Home Depot battled negative headlines in May when shareholders voted down a resolution to enforce more rigid and transparent energy efficiency measures. The resolution ...

Consumers Rank Environment No. 4 Among Top Concerns

When it comes to their top concerns, consumers put the environment behind the economy, health care and the wars in Iraq and Afghanistan, according to new research from the Shelton Group. The research, GreenLivingPulse 2009, ...

Sustainability Comes to Experiential Marketing

A marketing agency is developing sustainability guidelines for its clients' campaigns and events. The guidelines will measure a campaign's performance in environmental, human and capital sustainability. Experiential ...

Sacramento Energy Plant LEED Certified

A power plant that provides heating and cooling to California state government buildings has become the largest of its kind to become certified gold under the ...

A Greener View of Corporate ‘Eco’-nomics

Our country has been transformed by numerous periods of historic and evolutionary change - from the Industrial Revolution to the dot-com bubble and the age of ...

Green Guide Helps Businesses Prevent Greenwashing

Firms that want to prevent customers frustration over green claims that can be misconstrued as "greenwashing" should develop a framework that incorporates more effective communication that ...

FTC Charges Clothing Firms With ‘Bamboo-zling’ The Public

Four companies selling clothing marketed as made from bamboo have been charged by the Federal Trade Commission with deceptive advertising and marketing claims. The companies sold rayon ...

How Fair Trade Relates to Sustainability

Teresa Fabian, Director of Sustainability and Climate Change for PricewaterhouseCoopers, speaks at the Fairtrade Foundation Commercial Conference.

Consumers Want More Green Info at Retail Level

About 40 percent of shoppers say they are left wanting when it comes to green information at the retail store level, according to a new report ...

P&G’s Dawn Embraces Social Media for Enviro-Messaging

In addition to using Facebook, the Dawn brand is running a multi-channel cause campaign through October combining a microsite, video advertising, packaging and shopper participation. The ...

The Surprising Solution to the Global Financial Meltdown

During this recent global financial meltdown, the best companies -- from Toyota, UTC, HP and Apple -- have done what is necessary to shield their corporations ...

USDA ‘BioPreferred’ Label Intended for Retail Shelves

A new federal 'BioPreferred" label would give marketers of certain products - those composed "wholly or significantly of renewable plant, animal, marine or forestry materials" ...

Home Depot, Habitat for Humanity Pump $30M Into Energy Star Homes

The Home Depot Foundation is expanding its Partners in Sustainable Building program with Habitat for Humanity to the tune of $30 million. The program, which ...

As a Term, ‘Green’ a Best-Seller, But at What Cost?

More and more book titles are being published under the banner of "green" this or "green" that, evidence that the convenient tagline given to all things ...

Socially Responsible Procurement – Doing the Right Things for Everyone

Procurement managers often struggle with how to do the right thing for society - protect the environment, conserve resources, treat people fairly - as they strive ...