The Natural Marketing Institute (NMI) describes a growing market for goods and services that appeal to environmentally and socially ...
According to the latest edition of NMI's LOHAS Consumer Trends Report, many consumers' purchasing patterns are affected by the phenomenon of trading ...
While some companies might be tempted to ease up on their sustainability efforts in less than favorable economic times, ...
In addition to spearheading international environmental and other sustainable projects on behalf of their clients, advertising agencies are taking ...
In order to effectively communicate their green commitments companies must bridge the gap between technical and marketing experts, AdAge ...
The Federal Trade Commission has announced the third in a series of public workshops being held as part ...
Google, PepsiCo, Kellogg, and American Express, rose to the top of the Ethisphere Institute's 2008 list of 2008 ...
A survey, conducted in the US and the UK, indicates the environment has taken a back seat to the economy for ...
Climate change, sustainable packaging and reducing paper use were among the workshop topics the book industry's recent annual trade ...
Kevin Rabinovitch, director of sustainability for Mars North America, warns CPGs and converters to look beyond the direct impacts ...
Farmers must focus more on communicating the story of sustainable agriculture, if they want consumers to compensate them for their conservation efforts, ...
Toyota's Prius has created a new definition of automotive cool, Jacquelyn Ottman writes in AdvertisingAge. Marketing, of course, ...
While 46 percent of U.S. adults say they neither think nor act Green, the two percent of the population who are self-described ...
HSBC has launched a credit card with green rewards.
Customers who spend at least $3,000 using HSBC's new ecosmart ...
Mike Hess, director-global research and consumer insights for Omnicom Group's OMD, New York, says that cause marketing should ...
General Motors will be the exclusive automotive sponsor of Discovery Communications' Planet Green, the first TV network devoted to ...
Marriott announced that it will contribute funds to protect the endangered Brazilian Amazonas rainforest on behalf of its customers who book ...
HP has launched a new program, Eco Solutions, designed to provide costumers with environmental information about HP products.
The ...
Green business programs are gaining traction within communities - chances are there's one near you. Here's a promo video from one such ...
National Grid has enlisted Floe, a virtual polar bear, for its new marketing campaign. Floe, on National Grid's ...
