Green Marketing

AmerenUE, PepsiCo Honored for Renewable Energy PR

AmerenUE, PepsiCo Honored for Renewable Energy PR

The Center for Resource Solutions (CRS) has recognized AmerenUE, PepsiCo, Bonneville Environmental Foundation and Ed Holt as Green Power Market Development award winners. The four ...

September 15, 2009

A Consumer First Approach to Sustainability

A Consumer First Approach to Sustainability

Walk into Florence's Piazza della Signoria on a summer day and hundreds of birds instantly fly up and surround you. Take a cyber-walk today and ...

September 14, 2009

Electric Marketing & Recycing Fleet Rolls In London

Electric Marketing & Recycing Fleet Rolls In London

In London, electric recycling vans are promoting waste reduction and reducing carbon footprints.

September 10, 2009

ANSI Approves Green Seal for Restaurants

ANSI Approves Green Seal for Restaurants

Restaurants seeking to be "green" have another measure of confidence now that the American National Standards Institute has approved the Green Seal Environmental Standard for ...

September 9, 2009

Food Lion, Clorox Green Works Promote Online Flyer

Food Lion, Clorox Green Works Promote Online Flyer

To encourage consumers to use an online weekly sales flyer, Food Lion is running a "Go Green & Win Green" sweepstakes. The supermarket chain is running weekly ...

September 9, 2009

Retailers, Check Your Shorts (or be Bamboozled)

Retailers, Check Your Shorts (or be Bamboozled)

Why would the big bad Federal Trade Commission go after a small business rather than a big retailer for violating consumer protection laws prohibiting false green ...

September 6, 2009

Tide Encourages Energy Savings Through Cold Washing

Tide Encourages Energy Savings Through Cold Washing

In a new TV ad spot, Tide is urging consumers to save energy and "get out of the old ...

September 3, 2009

LEED Takes Hit For Underdelivering on Federal Building

LEED Takes Hit For Underdelivering on Federal Building

Critics are coming out of the woodwork after the General Services Administration found that the LEED-certified Federal Building in Youngstown, Ohio, was lacking on the energy ...

September 3, 2009

Consumers Identify with Environmental Impact Issues

Consumers Identify with Environmental Impact Issues

Consumer awareness of the environmental impact generated by various products has risen significantly since 2004. In particular, more consumers have begun to realize that the impact ...

September 1, 2009

Marketing Barriers Slow Adoption of Solar Power

Marketing Barriers Slow Adoption of Solar Power

A new report from the Clean Energy Group and SmartPower highlights several marketing initiatives across the U.S. that are driving growth and interest in solar power ...

August 31, 2009

UM Uses Smart Meters, Twitter To Provide Energy-Use Updates

UM Uses Smart Meters, Twitter To Provide Energy-Use Updates

The University of Mississippi plans to reduce campus power consumption with the recent installation of smart meters at 16 of the school's buildings to monitor, analyze, and report ...

August 28, 2009

FedEx Office, Office Depot Get Top Grades for Paper Practices

FedEx Office, Office Depot Get Top Grades for Paper Practices

Office retail stores FedEx Office and Office Depot earned top grades in the latest Green Grades office supply report card that ranks retailers and wholesalers/distributors ...

August 27, 2009

Airports Consider Energy Efficiency, Solar Power in New Designs

Airports Consider Energy Efficiency, Solar Power in New Designs

Despite a recession that has some airlines cutting services, a few airports including Yellowstone Regional Airport and Denver International Airport are moving ahead with their expansion ...

August 27, 2009

Carbon Disclosure Demands on the Rise: Is Your Organization Ready?

Carbon Disclosure Demands on the Rise: Is Your Organization Ready?

Home Depot battled negative headlines in May when shareholders voted down a resolution to enforce more rigid and transparent energy efficiency measures. The resolution ...

August 26, 2009

Consumers Rank Environment No. 4 Among Top Concerns

Consumers Rank Environment No. 4 Among Top Concerns

When it comes to their top concerns, consumers put the environment behind the economy, health care and the wars in Iraq and Afghanistan, according to new research from the Shelton Group. The research, GreenLivingPulse 2009, ...

August 26, 2009

Sustainability Comes to Experiential Marketing

Sustainability Comes to Experiential Marketing

A marketing agency is developing sustainability guidelines for its clients' campaigns and events. The guidelines will measure a campaign's performance in environmental, human and capital sustainability. Experiential ...

August 25, 2009

Sacramento Energy Plant LEED Certified

Sacramento Energy Plant LEED Certified

A power plant that provides heating and cooling to California state government buildings has become the largest of its kind to become certified gold under the ...

August 25, 2009

A Greener View of Corporate ‘Eco’-nomics

A Greener View of Corporate ‘Eco’-nomics

Our country has been transformed by numerous periods of historic and evolutionary change - from the Industrial Revolution to the dot-com bubble and the age of ...

August 19, 2009

Green Guide Helps Businesses Prevent Greenwashing

Green Guide Helps Businesses Prevent Greenwashing

Firms that want to prevent customers frustration over green claims that can be misconstrued as "greenwashing" should develop a framework that incorporates more effective communication that ...

August 12, 2009

FTC Charges Clothing Firms With ‘Bamboo-zling’ The Public

FTC Charges Clothing Firms With ‘Bamboo-zling’ The Public

Four companies selling clothing marketed as made from bamboo have been charged by the Federal Trade Commission with deceptive advertising and marketing claims. The companies sold rayon ...

August 12, 2009

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Comments and Discussions

Meme Mine on WWF, WRI Make Last-Minute Pitches on Climate Change
"To the voting public, what the scientists say is irrelevant anymore for if you read..."

john on Electronics Boom, E-Cycling Lags
"When we fail to get the word out about e-cycling, we fail our consumers and our industry- I second..."

Btok on Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
"http://www.infowars.com/dr-tim -ball-on-the-significance-o..."

ruffie on Wind Power Investments Grow in North America
"Anyone with any knowledge of the energy business in Canada knows that the majority of smart..."

Rod Johnson on Stimulus Package Delivers $2.4 Billion for Electric Vehicle Projects
"Will this stimulus be extended to other electric utility vehicles?"

James Beddingfield on Oceans May Trap more Carbon than Forests
"Another great thing about an ocean-based carbon sink is that it can’t..."