The Executive’s Daily Green Briefing

Archive for ‘Green Marketing’

ConAgra Cuts 8 Million Pounds of Plastic Waste

ConAgra Cuts 8 Million Pounds of Plastic Waste
ConAgra Foods announced this week that it is incorporating between 30 to 40 percent post-consumer recycled plastic in ...

Sam’s Club Markets Solar Panels, Energy Efficient Products

Sam’s Club Markets Solar Panels, Energy Efficient Products
Sam's Club will market solar panels at nine Southern California Clubs-- Corona, Murrieta, Glendora, Ontario, La Habra, Chino, ...

Tesco Saves 2 Billion Plastic Bags

Tesco Saves 2 Billion Plastic Bags
Tesco recently announced it has saved 2 billion plastic bags in about two years without adding a bag ...

NAD Tells Clorox to Clean Up Ads

NAD Tells Clorox to Clean Up Ads
The National Advertising Division of the Council of Better Business Bureaus recently told Clorox Company to discontinue or modify ...

Green Communications: 3 Strategies For Getting Past The Crunch

Green Communications: 3 Strategies For Getting Past The Crunch
It's a perfect storm for green communications. There are two industries traditionally considered first for the chop during an economic downturn: environment ...

ADVERTISERS

ASA: Shell Environmental Claims Violate Advertising Rules

ASA: Shell Environmental Claims Violate Advertising Rules
The UK's Advertising Standards Authority has ruled that Royal Dutch Shell violated advertising rules by claiming in a ...

GM Shows Off Volt Production Model…Kind Of

GM Shows Off Volt Production Model…Kind Of
General Motors has released photos of the production version of the Chevrolet Volt, or at least its headlight....

More Consumers ‘Precycling’

More Consumers ‘Precycling’
A new trend called “precycling” is growing among eco-conscious consumers, according to the Intelligence Group, Brandweek.com reports. With increase ...

Wal-Mart Facing Tough Green Questions

Wal-Mart Facing Tough Green Questions
Wal-Mart has been taking strides to green its brand, installing solar panels on its roof tops, reshaping ...

“Green” Customers Save Money at HSBC Bank Canada

“Green” Customers Save Money at HSBC Bank Canada
As part of HSBC Bank Canada's month-long green campaign, it will offer Fee Free Checking to encourages customers ...

Navigating the Environmental Media Pt 4: Carbon Messaging

Navigating the Environmental Media Pt 4: Carbon Messaging
Is messaging about carbon an exclusive right? I took the picture below last April when I was visiting my mum in Liverpool. The ...

Patagonia Campagn Asks Customers to ‘Vote the Environment’

Patagonia Campagn Asks Customers to ‘Vote the Environment’
Patagonia launched its Vote The Environment campaign this week, in advance of the presidential election this November. ...

Over Half Of Consumers Factor Green Record Into Buying Decisions

Over Half Of Consumers Factor Green Record Into Buying Decisions
Close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of ...

Not So Easy Bringing Green Products To Market

Not So Easy Bringing Green Products To Market
Stacey Griffin, founder of Aqua2Go, which sells boxed water, is finding that labeling a product green is often fraught ...

Innocent Smoothies Accused of Green Washing

Innocent Smoothies Accused of Green Washing
Innocent Smoothies, a company at the leading edge of the green revolution, has been accused by environmental groups of ...

High Gas Prices Force 94% of Consumers to Change Lifestyles

High Gas Prices Force 94% of Consumers to Change Lifestyles
Higher-than-ever gas prices have caused 94% of Americans to make lifestyle changes to control costs, according to a ...

The Media’s Key Role in ‘Greenwashing Washout’

The Media’s Key Role in ‘Greenwashing Washout’
With corporations on the sustainability bandwagon, the media has hitched along for the ride. Influential newscasts celebrate breakthroughs in eco-friendly buildings and ...

U.S. Rail Sells Smaller Carbon Footprint

U.S. Rail Sells Smaller Carbon Footprint
U.S. railroads have touted for decades that they use less fuel than trucks to move freights and now they ...

80% Of IT Decision Makers Value Green IT, But Hurdles Remain

80% Of IT Decision Makers Value Green IT, But Hurdles Remain
Four out of five IT decision makers across government and corporate sectors said implementing green IT solutions in their ...

Whole Foods, Trader Joe’s, Toyota Tapped By ‘Trendsetters’ As Greenest Brands

Whole Foods, Trader Joe’s, Toyota Tapped By ‘Trendsetters’ As Greenest Brands
Market research firm Outlaw has released its 2008 Favorite Green Brands Index, with Whole Foods, Trader Joe's, Toyota, ...

Today's News

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

True or false? “Until corporate environmental best practices are considered as confidential as other company IP, they are clearly not driving competitive ... continue »

Sustainability and its Impact on Brand Value
The Advertising Industry, Sustainability and the Bottom Line
Thoroughly Modernized Milton And Corporate Social Responsibility
Bet On Oregon’s Clean Future
Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Certain fast-moving, environmentally-friendly consumable products are being used by a significant portion of the U.S. general population, according to the Natural ...

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Environmental Friendliness Not Driving PC Sales
CEOs Leading Champions Of Corporate Green Initiatives
Gamers Checking Out Green Cars
What’s The Price Tag For A Carbon Neutral U.S. Economy?

What’s The Price Tag For A Carbon Neutral U.S. Economy?

Greentech investment experts at GoingGreen discuss how much it will cost the U.S. economy to go carbon neutral....

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Interface VP Discusses Biomimicry And Design
Vinod Khosla On The Need For Clean Tech To Deliver Real Results
CIOs Discuss Green IT and Cost Efficiency
The Bottom Line

Marketing

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Environmental Friendliness Not Driving PC Sales

Sharp And TBS Issue ‘Lights Out Challenge’

Emissions

Sprint Sets Goal Of Cutting GHG Emissions 15%

Goodrich’s Tullahoma Facility Cuts Environmental Impact

CNE Launches Service To Help Companies Manage GHG Emissions

Hi-Tech

Green IT Brings Small Businesses Cost Savings

Autodesk HQ Cuts Emissions with Lighting Upgrades

CIOs Discuss Green IT and Cost Efficiency

Efficiency

Google Unveils $4.4 Trillion Clean Energy Plan

Chipotle Restaurant Features Wind Turbine

Ben & Jerry’s Tests ‘Greener’ Freezer

Manufacturing

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

ARC Offers Sustainability Strategies for Manufacturers

Sanyo’s Solar Ark: Company Shift or PR Stunt?

Carbon Offsets/RECs

What’s The Price Tag For A Carbon Neutral U.S. Economy?

Financial Turmoil May Boost Energy Efficiency Initiatives

GAO: CO2-Offset Market Lacks Credibility

CSR Reports

Staples Saved Over 540,000 Gallons of Diesel in 2007

Honda Reduces 700 kg of CO2 Emissions Per Vehicle Produced

Sustainability Reporting Still Used As PR Tool

Major Players

FedEx Hybrid Truck Plan Hits Speed Bump

USPS Launches Year-long Energy Conservation Campaign

AT&T Installing 1 Megawatt Solar System

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