Green Marketing
USDA ‘BioPreferred’ Label Intended for Retail Shelves
A new federal 'BioPreferred" label would give marketers of certain products - those composed "wholly or significantly of renewable plant, animal, marine or forestry materials" ...
Home Depot, Habitat for Humanity Pump $30M Into Energy Star Homes
The Home Depot Foundation is expanding its Partners in Sustainable Building program with Habitat for Humanity to the tune of $30 million. The program, which ...
As a Term, ‘Green’ a Best-Seller, But at What Cost?
More and more book titles are being published under the banner of "green" this or "green" that, evidence that the convenient tagline given to all things ...
Socially Responsible Procurement – Doing the Right Things for Everyone
Procurement managers often struggle with how to do the right thing for society - protect the environment, conserve resources, treat people fairly - as they strive ...
Greenpeace Tags HP Building Over Computer Chemical Concerns
Greenpeace, showing the kind of embarrassment it can cause a corporation it puts in its sights, painted giant letters spelling out "Hazardous Products" on the rooftop ...
Timberland, Adidas Follow Nike’s Lead, Ban Use of Amazon Leather
Feeling the pressure from Greenpeace activists, Timberland and Adidas have agreed to cease using leather imported from cattle raised on former Amazon rainforest lands. Previously, Greenpeace had succeeded in ...
62% of Shoppers Respond to Green Item Impulse Buys
Showing the power of impulse buys, about 62 percent of shoppers say that the availability of green product options can impact unplanned purchases, according to a new report from Miller Zell. Nearly three-quarters of women ...
Why Campaign Groups Are Your Best Friends
Pressure groups are your free futurologists. They research your markets gratis and often predict the future better than corporate voodoo professionals. Here's how it starts: Pressure ...
Cost-cutting, Brand Identity Top Green Motivators for Retailers
Retailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey from the ...
Employers Walk the ‘Green Walk’ But Don’t Talk the Talk
Even though 24 percent of employees said their company has made sustainability a top priority in business decisions, only 17 percent said the employers frequently relay ...
Lower-income Shoppers More Likely to Pay Small Premium for Green
Lower-income shoppers, including Gen Yers and Millennials just coming into the broader economy, are more likely to pay up to 10 cents more for green products, ...
Clorox Green Works, Burt’s Bees, Tom’s of Maine Top U.S. Green Brands
Clorox Green Works edged out other U.S. consumer brands in a consumer rating of top U.S. green brands. Burt's Bees, Tom's of Maine, S.C. Johnson & Son ...
Wal-Mart Taps CDP for Emissions Reporting in Sustainability Index
As Wal-Mart goes, so goes the world. When it comes to carbon emissions reporting, the $406 billion retailer appears to be suggesting that suppliers go through ...
Role of Social Media in Sustainability Evolves
As twitter, Facebook and other social networks continue to grab share of consumers' time spent online - whether at a computer or via mobilephone - companies ...
Chipotle Aligns Itself with ‘Food, Inc.’ Movie
To bolster its sustainability image, Chipotle Mexican Grill is sponsoring various aspects of the widely hailed "Food, Inc." documentary, which is critical of corporate food chains ...
WM Move to Grade Suppliers on Sustainability Affects Other Retailers
Wal-Mart is set to announce a new sustainability index that will grade various suppliers and products by a range of environmental and sustainable factors. The move, to ...
Consumers Say Green Products Don’t Define a Firm’s Sustainability
A slight majority of consumers think a company can be environmentally responsible without making green products, according to research from the Natural Marketing Institute. Companies have ...
E Ink POS Display Charges Via Artificial Light
For retailers wanting to add E Ink point of sale (POS) advertising displays throughout their stores, a new model ...
22% of Consumers Don’t Know How to Discern Green Products
In a study of consumer opinions of marketing claims, 22 percent of survey respondents said they have no way of knowing whether a product is green ...
Consumers Prefer ‘100% Natural’ Label Over ‘Organic’
In a study of consumer opinions of marketing claims, survey respondents identified most with the "100 percent natural" claim, according to research conducted by the ...
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Recent Daily News [ see all ]
- 11/20/2009
- 11/19/2009
- 11/18/2009
- Ontario May Follow California’s Lead on TV Energy Efficiency
- EPA Is One Step Closer to New Ship Emissions Standards
- European Paper Industry Cuts CO2 Emissions by 42% since 1990
- CDP Launches Water Disclosure Project
- Whirlpool Cuts Water Use by Nearly 22% from 2004 to 2008
- National Grid Again Rejects High Costs of Offshore Wind
- California City’s Green Building Ordinance Applies to Commercial Buildings
- Agilent To Save $3.5M Over 10 Years With Solar
- S. America Takes Most Urgent View of Copenhagen Talks
- Texas, China Wind Partners May Build U.S. Factory to Appease Critical Lawmaker
- Volvo, Mack Engines First to Meet 2010 EPA Emissions Standards
- Around the Web – Nike, Google, Nissan, Bush’s Green Library, WWF
- Fossil Fuel Emissions Rose 29% since 2000
- SEC Charges Four in ‘Green’ Investment Ponzi Scheme
- No Sunny Skies for Two Solar Projects in Texas, California
- Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
- News Corp. Taps Hara for Energy Efficiency, Environmental Management
- Rising Sea Levels Would Hit U.S. East Coast Hardest
- Building an Energy-Efficient Data Center Using Virtualization Technology
- Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
- A/V Equipment Gets New Energy Star Requirements
- By Scaling Back Catalogs, JC Penney to Save 30% on Paper
- Around the Web – Starbucks, EcoFactor, UPS, Brownfields, Eco-Labels
- Subaru Touts Energy & Environmental Initiatives
- U.S., China Partner on Renewable Energy, Energy Efficiency
- Green Buildings Do Double Duty: Reduce Energy Use, Lower Financial Risk
- UK to Ease Rules for On-Site Renewable Energy Installations
- Intel Eyes Wind, Electric Cars
- Nike Tops Annual Climate Action Scores
- Iranian Tanker Firm to Cut Fuel Use 28%
- Corporate Jetsetters Can be Carbon Offsetters
- USPS Energy Use Down 9% From 2005 to 2008
- From Solar Applications to Christmas, LEDs Light the Night
- EPA May Regulate Sulfur Dioxide Emissions on Hourly Basis
- MITEI: Sustainable Energy & Terawatt-Scale Photovoltaics
- Around the Web – Health Care & Energy, Shell, NBC
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Comments and Discussions
miggs on European Paper Industry Cuts CO2 Emissions by 42% since 1990
"Yet another example of the potential of combined heat & power to transform..."
Stevenson on News Corp. Taps Hara for Energy Efficiency, Environmental Management
"All of us should think of ways to save energy now. It is not a myth,..."
Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."
Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."
peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."
Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."
Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."