The Executive’s Daily Green Briefing

Archive for ‘Green Marketing’

eBay Launches Green Marketplace

eBay Launches Green Marketplace
eBay unveiled plans for a new e-commerce site for shoppers of environmentally friendly and fair-trade goods. The new ...

News and Websites Most Successful for CSR Communications

News and Websites Most Successful for CSR Communications
Successful CSR communication is about the right message, the right amount of information delivered through the right vehicle, according to the ...

Danjim’s New Shirt Bag: Water Soluble

Danjim’s New Shirt Bag: Water Soluble
Danjim Marketing has come out with a shirt bag made from polyvinyl alcohol that dissolves in hot or cold water, Packagingnews.co.uk ...

Workings Of China’s Solar Wall Discussed

Workings Of China’s Solar Wall Discussed
One of Beijing's new additions is the GreenPix Zero Energy media wall, the largest solar powered LED display in the world, ScribeMedia ...

Burnes’ Aims to Cut Waste 25% in 3 Years

Burnes’ Aims to Cut Waste 25% in 3 Years
As part of Burnes Home Accents' Eco-Design strategy, the company is introducing a collection of reclaimed wood and ...

ADVERTISERS

Smart Companies Stay Ahead Of Green Trends

Smart Companies Stay Ahead Of Green Trends
Greenwashing claims, like accusations against Innocent Smoothies and criticisms against companies such as Samsung for not taking ...

Wal-Mart Canada Stores to Cut Energy Use 30%

Wal-Mart Canada Stores to Cut Energy Use 30%
Wal-Mart Canda President and CEO David Cheesewright has announced plans to cut energy use by more than 30 percent ...

Body Shop Shares Green Product Stories

Body Shop Shares Green Product Stories
The Body Shop is rolling out its “Nature's Way to Beautiful” campaign in print, online and in-store this week, ...

Pitney Bowes On Design Of Eco-Friendly Products

Pitney Bowes On Design Of Eco-Friendly Products
Promo video of Pitney Bowes' VP of Global Design and Usability, Carole Bilson, discussing environmentally conscious development of products. ...

Vestas Launches $100 Million Consumer Ad Campaign

Vestas Launches $100 Million Consumer Ad Campaign
In an effort to raise consumer awareness of wind energy's potential, Vestas has budgeted $100 million over the next ...

Coke Rolled Out ‘Green’ Coolers At Olympics

Coke Rolled Out ‘Green’ Coolers At Olympics
Coca-Cola company recently announced that all coolers and vending machines provided by Coca-Cola for the Beijing 2008 Olympic ...

Samsung Criticized for Lack of Recycling Programs

Samsung Criticized for Lack of Recycling Programs
The Electronics TakeBack Coalition has launched a marketing campaign attacking Samsung for not taking environmental responsibility to recycle ...

Speedo Saves With Sustainable Packaging

Speedo Saves With Sustainable Packaging
Speedo announced its goggles will be packaged in sustainable cardboard, Packagingnews.co.uk reports. The new packaging is 100 percent recyclable ...

Green Event Marketing Catching On

Green Event Marketing Catching On
A new study, “The Green Event Imperative” by the Event Marketing Institute, outlines best practices for marketers to ...

Automakers Introduce ‘EcoDriving’ Program

Automakers Introduce ‘EcoDriving’ Program
The Alliance of Automobile Manufacturers recently introduced “EcoDriving,” a nationwide effort to help consumers save money, reduce ...

Ad Agency To Timberland: Environmental Causes Distracting From Products

Ad Agency To Timberland: Environmental Causes Distracting From Products
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from ...

Neenah Paper To Use Biomass At Whiting Mill

Neenah Paper To Use Biomass At Whiting Mill
Construction is underway at Neenah Paper's largest mill to build a biomass fuel system that will convert wood and ...

Consumers Pay Attention To Energy Star Labels

Consumers Pay Attention To Energy Star Labels
The "Energy Star" label is extremely or very important to 68 percent of consumers, according to the fourth EcoPinion Survey from ...

Big Brands Tout Social Consciences On YouTube

Big Brands Tout Social Consciences On YouTube
Companies are increasingly turning to YouTube to show that they are concerned about issues such as renewable energy, climate ...

Marriott To List Green Actions Of Individual Hotels

Marriott To List Green Actions Of Individual Hotels
Marriott recently told Economically Sound it will be publishing the hotel chain's environmental policies on their Web site ...

Today's News

Sustainability is Not a Color - Sustainability is Transparent.

Sustainability is Not a Color - Sustainability is Transparent.

Green was an obvious color to hang the environmental renaissance on. It was a reclaiming of the old pejorative “greenies” and “treehuggers.” ... continue »

An Eco-Stimulus Package for Our Economy
Sustainability – Businesses’ Best Defense Against Recession
California’s Leadership in 21st Century Energy Technology
Moving Beyond ‘Carbon Neutral’ to ‘Carbon Healthy’
92% Of Organizations Working To Make Facilities More Sustainable

92% Of Organizations Working To Make Facilities More Sustainable

Ninety-two percent of respondents to The Global Facility Management Association's recently released Green Practices Study (PDF) say that they are ...

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Green Building Could Hit $140 Billion By 2013
ICT Could Cut U.S. Emissions By 13-22 Percent
Consumers Loyal To Brands That Support Good Cause During Recession
‘Green Car Of the Year’ Unveiled

‘Green Car Of the Year’ Unveiled

Sit in on the Green Car of the Year Award presented at the 2008 LA Auto Show (via AutoNetwork)....

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Patagonia’s Rick Ridgeway Discusses Corporate Sustainability
California Clean Tech Open Awards
How ICT Can Reduce Carbon Footprints And Enable Sustainable Growth

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The Bottom Line

Marketing

Sustainability is Not a Color - Sustainability is Transparent.

Greenbuild Conference News Roundup

Green Consumers Have Different Purchasing Motives

Emissions

‘Green Car Of the Year’ Unveiled

Owens Ups Recycled Content in Fiberglass Insulation, Cuts Energy Use, CO2

Wal-Mart To Buy 226 M kWh Wind Energy To Help Power 350+ Stores

Hi-Tech

ICT Could Cut U.S. Emissions By 13-22 Percent

California Clean Tech Open Awards

Dell: OptiPlex Desktop Customers Cut 29 M Tons of CO2 Since 2005

Efficiency

92% Of Organizations Working To Make Facilities More Sustainable

Xerox Says New Toner Cuts Digital Printing Devices’ Power 15-30%

Big Brands Form Climate Change Business Coalition

Manufacturing

Patagonia’s Rick Ridgeway Discusses Corporate Sustainability

Mitsubishi Targets Sales Of $13.3 B From Cleantech Products

Jeffrey Immelt Discusses GE’s CSR Efforts

Carbon Offsets/RECs

Hyundai Unveils Carbon Offset Program For Genesis Sedans

Best Buy Pushes Renewable Energy Credits

New Carbon Standard Set for Agriculture, Forestry and Other Land Use

CSR Reports

Want To Win Awards? Write Longer Corporate Responsibility Reports

U.S. Army Releases First Sustainability Report - Big Move To LEED Standards

HK Companies Top CSR Disclosure Among Malaysia, Singapore, Thailand

Major Players

Aluminum Assoc. Sets Ambitious 75% Aluminum Can Recycling Target

How ICT Can Reduce Carbon Footprints And Enable Sustainable Growth

UPS Moves To Paperless Sorting Labels

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