People

In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low

When asked what two home improvement projects consumers would consider if they were given $10,000, improvements related to energy efficiency were outweighed by kitchen/bathroom ...

Tesla’s Martin Eberhard Discusses Sustainability

Martin Eberhard, co-founder of Tesla Motors and founder of Rocket e-Books, discusses sustainability. You can see more of Eberhard's discussion here....

‘Green’ Mobile Phone App Downloads May Exceed 400M by 2014

As more and more companies and organizations develop mobile phone applications that are centered on energy efficiency and the environment, the market ...

When Explaining Smart Grid Benefits, Keep it Simple

When explaining the benefits of the smart grid, consumers relate most to terms such as "budget billing," "flat billing" and "peak pricing." ...

Fewer Americans View Global Warming as a Problem

About 35 percent of Americans see global warming as a very serious problem, down from about 44 percent in April of 2008, according to ...

‘Light Green’ Consumers Differ from ‘Dark Green’ Consumers

While "light green" consumers make purchasing decisions based on impulse and curiosity, "dark green" consumers generally plan purchases in advance, according to ...

Half Of U.S. Driving Less, Taking Fewer In-town Trips

In what that may be a boon to e-commerce, and bad news for brick-and-mortar retailers, half of American drivers report driving less than usual ...

Investors Pressure GM, Boeing, Deere, Xerox to Quit U.S. Chamber

Trying to ramp up pressure on the U.S. Chamber of Commerce and its position on climate change, an investors group ...

‘Valuable,’ ‘Smart’ Among Top Descriptors Associated with Energy Efficiency

When consumers think about energy efficiency and energy conservation, "value" and "smart" are the adjectives that most come to mind, according to "Green ...

‘Starbucks Rule’ Factors into Wind Farm Location

When it comes to choosing a potential site for a wind farm, there's an informal guide that calls for not placing a wind farm ...

Solar Development Important to 92% of Americans

When asked if it's important for the U.S. to develop and use solar energy, 92 percent of Americans responded "yes," ...

‘Natural,’ ‘Recyclable,’ ‘Renewable’ Terms Resonate Most with Consumers

About 84 percent of consumers think of "green" products as those that are made of recyclable or reusable material, or include such ...

49% of Boomers Want ‘Green’ Homes, But Only 12% Would Pay More

The green building sector could get a shot in the arm as legions of Baby Boomers ease into retirement. While survey respondents indicate a ...

Carbon Trading Market Undergoes Growing Pains

As carbon trading grows in the U.S. -- estimated at a $60 billion market in 2012 -- new products and business opportunities are expected to emerge ...

Bringing the CMO and CIO Together on Sustainability

Laurent Pacalin, Senior Vice President and Chief Marketing Officer of Fico, explains how he and the company's chief ...

Greenpeace Tags HP Building Over Computer Chemical Concerns

Greenpeace, showing the kind of embarrassment it can cause a corporation it puts in its sights, painted giant letters spelling out "Hazardous Products" on the rooftop ...

Fuji Xerox Embraces ‘Love Earth Action’ in Corporate Culture

What previously was a summertime internal marketing theme at Fuji Xerox will now become a year-round effort in its global operations, showing an example of how ...

AT&T Taps Charlene Lake As Chief Sustainability Officer

AT&T has appointed Charlene Lake as the company's first chief sustainability officer. Lake's official title will be senior vice president public affairs and chief sustainability officer. AT&T says she will work with the Public Policy Committee ...

Philips Lighting CEO on Efficient Lighting Tech

Rudy Provoost, Executive Vice-President and CEO of Philips Lighting, addressed the importance of lighting choice at Lightfair 2009. Provoost ...

EPA Changing the Way it Tests Chemical Toxicity

In a move that could affect how companies approach new product development and risk management, the Environmental Protection Agency has new scientific methods to assess the ...