The Executive’s Daily Green Briefing

Archive for ‘Products & Planning’

Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking
Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

eCommerce Goes Green

eCommerce Goes Green
B2B and B2C online sellers are increasingly adopting environmentally friendly business practices, according to research (download here) from Online Market World. The ...

Dell Fends Off Blog Critics With Sustainable Packaging Fixes

Dell Fends Off Blog Critics With Sustainable Packaging Fixes
Earth Day posts on blogs like The Consumerist and Gizmodo (the photo is from Gizmodo) prompted Dell ...

Pepsi’s Thinner Bottles Save Plastic, Help Environment

Pepsi’s Thinner Bottles Save Plastic, Help Environment
A 20-percent reduction in plastic used to make Pepsi's 500ml flavored non-carbonated beverage bottles has resulted in its lightest bottle yet. The ...

DuPont On Sustainable Packaging

DuPont On Sustainable Packaging
Jonathan Cohen from DuPont explains the aims of his company in developing sustainable solutions for the packaging industry. DuPont recently announced ...

HP Partners With Calif. On Print Cartridge Recycling

HP Partners With Calif. On Print Cartridge Recycling
HP and the State of California have teamed up to create a recycling tracking program for HP printing cartridges....

LCD TV Assoc. Launches Green Logo Program

LCD TV Assoc. Launches Green Logo Program
The LCD TV Association has launched its GreenTV logo program to help tune in LCD TV manufacturers and brands to reducing ...

Nau Calls It Quits, WebFront Experiment Bombs

Nau Calls It Quits, WebFront Experiment Bombs
Sustainable clothier Nau Inc. has closed shop, The Oregonian reports. The company says it couldn't raise the funds ...

eBay Hawks Ozone Hole, ‘A One-Of-A-Kind Collectible’

eBay Hawks Ozone Hole, ‘A One-Of-A-Kind Collectible’
eBay, through its Giving Works program, is auctioning off the ozone hole, to benefit www.theozonehole.com. The eBay item ...

Primo Water Touts Bottles Made From Plant-Based Plastic

Primo Water Touts Bottles Made From Plant-Based Plastic
Primo Water's marketing team has put together a promotional video series that is on YouTube. It touts that the bottles are made ...

Target’s New Eco-Apparel Line To Debut at Barneys

Target’s New Eco-Apparel Line To Debut at Barneys
Target Corp. is introducing its first line of eco-friendly apparel at luxury retailer Barneys New York, the Wall ...

OfficeMax, TerraCycle Partner On Green Office Products

OfficeMax, TerraCycle Partner On Green Office Products
Binders made from 100 percent recycled cardboard covers and 90 percent recycled steel rings will be among the products ...

CDP: 96% Of Suppliers See Climate Change Regulation As Potential Risk

CDP: 96% Of Suppliers See Climate Change Regulation As Potential Risk
The Carbon Disclosure Project has announced findings of its Supply Chain Leadership Collaboration. Cadbury Schweppes, Dell, HP, Imperial Tobacco, L'Oréal, Nestlé, PepsiCo ...

Clear Channel Sets Up SmartBike Bicycle Sharing In DC

Clear Channel Sets Up SmartBike Bicycle Sharing In DC
Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations ...

New Plugs Improve Prius MPG

New Plugs Improve Prius MPG
Pulstar Pulse Plugs have increased the fuel economy of 2005 and 2007 Toyota Prius hybrid vehicles by 6 ...

Sustainability Is Watchword for Biomass Industry

Sustainability Is Watchword for Biomass Industry
Sustainability was on the minds of many of today's speakers at the World Congress on Industrial Biotechnology and Bioprocessing, an annual conference ...

The Green Influence Factor

The Green Influence Factor
Research from Natural Marketing Institute's 2007 European LOHAS Consumer Trends Database, shows that culture plays a strong role in consumers' willingness ...

Pepsi Cans Feature Recycling Info

Pepsi Cans Feature Recycling Info
Recycling facts and messages provided by the National Recycling Coalition will be featured on 500 million Pepsi cans and ...

Green Ad Recall Good, Trust Another Story

Green Ad Recall Good, Trust Another Story
Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green ...

Environmental News Snippets: Toyota, Hummer, Royal Caribbean - 4.25.08

Environmental News Snippets: Toyota, Hummer, Royal Caribbean - 4.25.08
MillionTreesNYC Announces Toyota as a New Driving Force Behind Campaign to Plant One Million Trees by 2017 MillionTreesNYC, a public-private ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking

Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

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eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Report: Data Center Energy Efficiency Needs To Double By 2012
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

As plastic bags litter China's countryside the government is putting the pressure on the manufacturers, good news for China's cloth bag industry....

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Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
HP Partners With Calif. On Print Cartridge Recycling
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

Using Green IT To Get Out Of The Red And Into The Black

Ford Racks Up Another Environmental First

Slower Trucks Could Save 31.5M Tons Of CO2 Emissions

Hi-Tech

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Motorola Releases 2007 CSR Report, Reclassification Doubles Haz Waste

Efficiency

EBay Tops List Of Largest Solar Installations In San Jose

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Colgate-Palmolive Improves Production Efficiency

Manufacturing

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

DuPont On Sustainable Packaging

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

REI’s ‘30% By 2009′ Goal Precedes ‘100% By 2020′

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Ford, Timberland Win Ceres-ACCA Sustainability Reporting Awards

Major Players

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

Exxon Bets $100M On Test To Clean CO2 From Natural Gas

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