Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green ...
MillionTreesNYC Announces Toyota as a New Driving Force Behind Campaign to Plant One Million Trees by 2017
MillionTreesNYC, a public-private ...
According to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database, price is still a very important factor for determining purchase propensity. ...
Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has ...
DuPont has announced the winners of the 20th DuPont Awards for Packaging Innovation, which recognized "achievements that improve the ...
Planet Green is hoping to tap into corporate America's new focus on eco friendliness. The channel will launch June 4th and its ...
Unilever targeted in orang-utan protest
Environmental protesters dressed as orang-utans today staged demonstrations against the consumer goods giant Unilever to ...
While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to ...
Think To Bring All-Electric Cars To U.S. Next Year
Think Global, the Norwegian company making an all-electric town car, has ...
Supermarket company Stop & Shop and General Mills have launched an Earth Day initiative. From April 18 to April ...
Companies like GE, Wal-Mart, and Procter & Gamble have found it difficult at times to get their customers and ...
Greenerbusiness interview with Jaime Salm, founder of MIO, the sustainable design firm based out of Philadelphia....
Beginning on Earth Day, national food service contractor Bon Appetit Management Company, which serves 80 million meals a ...
Just one week after Office Depot announced a new line of green products, Staples, has launched the ...
McDonald's has been running a trial program at 11 Sheffield, UK restaurants to save on the rising cost of ...
Starting the week of April 21, Anheuser-Busch will air four new TV spots featuring employees discussing the company's environmental ...
Transport costs for raw materials are likely to rise due to a new marine fuel tax planned by the ...
Enterprise Rent-A-Car has designated four of its locations in Atlanta "Green Branches."
Hybrids and fuel-efficient vehicles will make up around ...
Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage ...
Air New Zealand has launched a voluntarily carbon offset program. It's only for New Zealanders at this stage, but will be ...
