The Executive’s Daily Green Briefing

Archive for ‘Sales’

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Adam Werbach’s Answer To Consumerism’s Global Warming Blues
In an article in AdvertisingAge, Adam Werbach, CEO of Saatchi & Saatchi S, says that with a tougher regulatory environment, and ...

Nau Calls It Quits, WebFront Experiment Bombs

Nau Calls It Quits, WebFront Experiment Bombs
Sustainable clothier Nau Inc. has closed shop, The Oregonian reports. The company says it couldn't raise the funds ...

eBay Hawks Ozone Hole, ‘A One-Of-A-Kind Collectible’

eBay Hawks Ozone Hole, ‘A One-Of-A-Kind Collectible’
eBay, through its Giving Works program, is auctioning off the ozone hole, to benefit www.theozonehole.com. The eBay item ...

Specific User Benefits Sell Eco-Friendly Products

Specific User Benefits Sell Eco-Friendly Products
When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according ...

Ikea To Ban All Plastic Bags

Ikea To Ban All Plastic Bags
It's been a year since Ikea introduced its "bag the plastic bag" program. The retailer had set a ...

EPA Temporarily Bars IBM From New Federal Contracts

EPA Temporarily Bars IBM From New Federal Contracts
IBM has been temporarily barred from receiving contracts with all federal agencies while the Environmental Protection Agency reviews concerns raised about potential ...

Consumer Product’s Green Diet: Slimmer Packaging Looks Good On You

Consumer Product’s Green Diet: Slimmer Packaging Looks Good On You
What a difference a year makes. At the start of 2007, few consumer products companies had a focus on sustainability in packaging. ...

WOM Could Unlock $104 Billion In Green Technology Sales

WOM Could Unlock $104 Billion In Green Technology Sales
Americans' appetite for environmentally friendly technologies and consumer products is grossly underserved, with a potential $104 billion in sales ...

CIOs Face Green Sales Barrage

CIOs Face Green Sales Barrage
CIOs are seeing green sales pitches on all types of products. One challenge is seeing past the marketing hype ...

Green Mountain Shows Green is Profitable

Green Mountain Shows Green is Profitable
Green Mountain Coffee, a corporation poster child for "doing good and doing well," has posted another impressive quarter, ...

Climate Change Good for Sales Of Bottled Water

Climate Change Good for Sales Of Bottled Water
Citi analysts have released a report claiming that key bottled water companies and global water companies are poised to benefit from climate ...

Nau CEO Talks Up Company’s ‘Web Front’ Concept

Nau CEO Talks Up Company’s ‘Web Front’ Concept
Chris Van Dyke, CEO of Nau, discusses the company's "webfront" concept that integrates e-commerce with traditional bricks and mortar shopping and Nau's ...

Consumers Shop Green For Holidays (Updated)

Consumers Shop Green For Holidays (Updated)
Experts and research companies including Pricegrabber.com, Cone, and Deloitte are predicting that green holiday shopping will be hot this year. PriceGrabber.com Survey: PriceGrabber.com says ...

Environmentally Friendly Product Purchases On Rise

Environmentally Friendly Product Purchases On Rise
Customers are increasing purchases of environmentally friendly products with promising gains in adoption rates of extended-life paper products, compact fluorescent light bulbs ...

Morgan Stanley: Clean Energy Sales Could Hit $1 Trillion By 2030

Morgan Stanley: Clean Energy Sales Could Hit $1 Trillion By 2030
Morgan Stanley estimates that global sales from clean energy sources like like wind, solar and geothermal could reach $1 trillion a year ...

Toshiba Replacing Vehicle Fleet With Hybrids

Toshiba Replacing Vehicle Fleet With Hybrids
Over the next three years, Toshiba America Medical Systems will replace its fleet of sedans for its sales and service teams ...

EPEAT Hands Out Green Electronics Champion Awards

EPEAT Hands Out Green Electronics Champion Awards
The city of San Jose, Kaiser Permanente, California Integrated Waste Management Board and Department of General Services, San Francisco-based McKesson Corporation and ...

Wal-Mart’s Sustainable Packaging Initiatives Costing Marketers Money

Wal-Mart’s Sustainable Packaging Initiatives Costing Marketers Money
Wal-Mart's sustainability initiative to downsize packaging is costing manufacturers money, AdAge reports. It could cost Procter & Gamble, part ...

Consumer Spending On Green Will Double, Reach $500 Billion In 2008

Consumer Spending On Green Will Double, Reach $500 Billion In 2008
Consumers expect to double their spending on green products and services in the next year, totaling an estimated $500 billion annually or ...

Philips Wants 30% Of Revenue To Come From Green Products

Philips Wants 30% Of Revenue To Come From Green Products
Philips says that by 2012 it wants 30 percent of total revenues to come from green products, compared with 15 percent ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Belief In Global Warming Slips

Belief In Global Warming Slips

The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...

click to view full size chart »

U.S. Lags Behind On Green Consumption And Behavior
Green Marketing Campaigns Not Sticking
eCommerce Goes Green
Sony, Mohawk Bring Greener Products To Market

Sony, Mohawk Bring Greener Products To Market

Big companies are pushing research to bring greener products to market, according to this CNN video....

click to view video »

Tour Of Citigroup’s Green Skyscraper
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
The Bottom Line

Marketing

Green Marketing Campaigns Not Sticking

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green-Themed Email Marketing Sees Big Bump

Emissions

Kohl’s Installing Solar Power On 50 More Stores

Companies Respond To Climate Change Shareholder Resolutions

Starwood Going Green With Element Hotels

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

EBay Tops List Of Largest Solar Installations In San Jose

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Sony, Mohawk Bring Greener Products To Market

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

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