Philips says that by 2012 it wants 30 percent of total revenues to come from green products, compared with 15 percent ...
U.S. sales of new hybrid cars were up 49 percent in the first seven months of this year, according to R. ...
Energy Star's Bulk Purchasing Tool was recently relaunched as Energy Star Quantity Quotes.
Energy Star Quantity Quotes is an on-line bulk purchasing ...
With Mattel ordering recall after recall, its brand is beginning to pay the price, MediaPost reports.
Robert Passikoff, founder of ...
U.S. demand for advanced lighting products is forecast to rise nearly 14 percent per year through 2011, reaching $4.4 billion, according ...
Toyota's Prius rules the hybrid roost, and consultancies say the car will continue to do so: Toyota sold a record 16,062 Priuses ...
Method Products has launched an advertising campaign called Detox Your Home that showcases the company’s biodegradable cleaning products, The New York ...
Even though consumers are enamored with the idea of having cupboards and closets full of "green" products, they have not been willing ...
The Natural Marketing Institute suggests that the most successful green product strategies offer consumers a two-fer, layering a slightly selfish payoff over ...
Green marketing must satisfy two objectives: Improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of ...
Online IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions, according to the inaugural ...
A study by MIT researchers concludes that marketing programs and subsidies will need to be in place for decades in order for ...
The Independent, along with Ethical Investment Research Services, has put together a guide to the greenest companies in ...
The $200 billion+ LOHAS industry (Lifestyles of Health and Sustainability) is on track to jump to $420 billion in just ...
General Electric has doubled sales from environmentally friendly products to $12 billion over the past two years, Financial Times reports. At an ...
Environmental Leader is pleased to be a supporting partner of Ethical Corporation's Climate Change Strategies and Environmental Communication conference:
With CEO after CEO ...
Corporate America's embrace of the green movement is no longer just for free-spirited maverick companies. Mainstream giants in markets spanning consumer products, ...
The sales of carbon offset credits can be boosted significantly if their sponsors adopt marketing tactics that have helped new technology products ...
Yahoo, Wal-Mart, Environmental Defense, the U.S. Environmental Protection Agency, and the Department of Energy, along with other private ...
Wind energy markets around the world exceeded expectations in 2006, with the installation of 15,197 megawatts, taking the total installed wind energy ...
