The Executive’s Daily Green Briefing

Archive for ‘Sales’

Philips Wants 30% Of Revenue To Come From Green Products

Philips Wants 30% Of Revenue To Come From Green Products
Philips says that by 2012 it wants 30 percent of total revenues to come from green products, compared with 15 percent ...

U.S. Hybrid Sales Up 49%

U.S. Hybrid Sales Up 49%
U.S. sales of new hybrid cars were up 49 percent in the first seven months of this year, according to R. ...

DOE Launches ‘Energy Star Quantity Quotes’

DOE Launches ‘Energy Star Quantity Quotes’
Energy Star's Bulk Purchasing Tool was recently relaunched as Energy Star Quantity Quotes. Energy Star Quantity Quotes is an on-line bulk purchasing ...

Mattel Brand Hurt By Recalls

Mattel Brand Hurt By Recalls
With Mattel ordering recall after recall, its brand is beginning to pay the price, MediaPost reports. Robert Passikoff, founder of ...

Study: Sales Of Advanced Lighting Products To Reach $4.4 Billion

Study: Sales Of Advanced Lighting Products To Reach $4.4 Billion
U.S. demand for advanced lighting products is forecast to rise nearly 14 percent per year through 2011, reaching $4.4 billion, according ...

Prius Rules Hybrid Roost, Will Continue To Do So

Prius Rules Hybrid Roost, Will Continue To Do So
Toyota's Prius rules the hybrid roost, and consultancies say the car will continue to do so: Toyota sold a record 16,062 Priuses ...

Method Launches Green Cleaning Campaign, Industry Gains Momentum

Method Launches Green Cleaning Campaign, Industry Gains Momentum
Method Products has launched an advertising campaign called Detox Your Home that showcases the company’s biodegradable cleaning products, The New York ...

CEOs: Getting Consumers To Buy Green Not Easy

CEOs: Getting Consumers To Buy Green Not Easy
Even though consumers are enamored with the idea of having cupboards and closets full of "green" products, they have not been willing ...

Green Marketing Reinvents The Two-Fer

Green Marketing Reinvents The Two-Fer
The Natural Marketing Institute suggests that the most successful green product strategies offer consumers a two-fer, layering a slightly selfish payoff over ...

Successful Green Marketing Focuses On Consumer Needs

Successful Green Marketing Focuses On Consumer Needs
Green marketing must satisfy two objectives: Improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of ...

Social Media Most Trusted Source for IT Purchasing Decisions

Social Media Most Trusted Source for IT Purchasing Decisions
Online IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions, according to the inaugural ...

Alternative Fuel Vehicle Tipping Point Could Be Decades Away

Alternative Fuel Vehicle Tipping Point Could Be Decades Away
A study by MIT researchers concludes that marketing programs and subsidies will need to be in place for decades in order for ...

Top 10 Greenest Companies In The World

Top 10 Greenest Companies In The World
The Independent, along with Ethical Investment Research Services, has put together a guide to the greenest companies in ...

Research: LOHAS To Double To $420 Billion By 2010

Research: LOHAS To Double To $420 Billion By 2010
The $200 billion+ LOHAS industry (Lifestyles of Health and Sustainability) is on track to jump to $420 billion in just ...

GE Green Sales Double

GE Green Sales Double
General Electric has doubled sales from environmentally friendly products to $12 billion over the past two years, Financial Times reports. At an ...

AIG, Ben & Jerry’s, Citigroup, Alcoa, Intel, Timberland, Toyota and HP to Debate Climate Change Strategies

AIG, Ben & Jerry’s, Citigroup, Alcoa, Intel, Timberland, Toyota and HP to Debate Climate Change Strategies
Environmental Leader is pleased to be a supporting partner of Ethical Corporation's Climate Change Strategies and Environmental Communication conference: With CEO after CEO ...

Green Movement Turns ‘Mainstream’ For Corporate America

Green Movement Turns ‘Mainstream’ For Corporate America
Corporate America's embrace of the green movement is no longer just for free-spirited maverick companies. Mainstream giants in markets spanning consumer products, ...

Study: Taking Carbon Credits to the Mainstream

Study: Taking Carbon Credits to the Mainstream
The sales of carbon offset credits can be boosted significantly if their sponsors adopt marketing tactics that have helped new technology products ...

Yahoo Develops Web Site for CFL Campaign 18Seconds

Yahoo Develops Web Site for CFL Campaign 18Seconds
Yahoo, Wal-Mart, Environmental Defense, the U.S. Environmental Protection Agency, and the Department of Energy, along with other private ...

Wind Market Grows 32% in 2006

Wind Market Grows 32% in 2006
Wind energy markets around the world exceeded expectations in 2006, with the installation of 15,197 megawatts, taking the total installed wind energy ...

Today's News

Recycle To Save Energy–The Sooner The Better

Recycle To Save Energy–The Sooner The Better

Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »

Using Green IT To Get Out Of The Red And Into The Black
Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Environmental Initiatives Top Of Mind For Financial Services Execs

Environmental Initiatives Top Of Mind For Financial Services Execs

Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...

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Consumers Want Brands To Solve Climate Crisis
Belief In Global Warming Slips
U.S. Lags Behind On Green Consumption And Behavior
Restaurants Explore Sustainability With ‘Conserve’ Initiative

Restaurants Explore Sustainability With ‘Conserve’ Initiative

This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....

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Polar Bears On Thin Ice, Listed As ‘Threatened’
HP Exec On Product Takeback
Sony, Mohawk Bring Greener Products To Market
The Bottom Line

Marketing

Consumers Reward Good Corporate Behavior - Unless There’s A Big Sale

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Emissions

Mars Snackfood Unwraps Landfill Gas Project

Honeywell, Airbus, JetBlue, IAE Developing Aviation Biofuel

EnerNOC Buys Offsets To Remain Carbon Neutral

Hi-Tech

EPS Developing Energy Use Monitoring System

Dell To Increase PC Energy Efficiency 25% By 2010

HP Exec On Product Takeback

Efficiency

Restaurants Explore Sustainability With ‘Conserve’ Initiative

ASHRAE Best Design Practices Could Cut Warehouse Energy Use 30%

Environmental Initiatives Top Of Mind For Financial Services Execs

Manufacturing

Dupont, Genencor Invest $140M In Cellulosic Ethanol Joint Venture

Smart Papers Installing Honeywell Biomass Co-Gen Plant

Ford Racks Up Another Environmental First

Carbon Offsets/RECs

Voluntary Carbon Market Tripled In 2007, Hit $331M

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

CSR Reports

Starbucks Plans Renewable Energy Buy, Green Building Standards

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Major Players

Recycle To Save Energy–The Sooner The Better

With $100M, Duke Energy Joins Rooftop Solar Movement

Sony, Mohawk Bring Greener Products To Market

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