The Executive’s Daily Green Briefing

Archive for ‘Today’s Green Trend’

Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking
Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

eCommerce Goes Green

eCommerce Goes Green
B2B and B2C online sellers are increasingly adopting environmentally friendly business practices, according to research (download here) from Online Market World. The ...

82% Of Execs Say Climate Change Will Alter Their Business Models

82% Of Execs Say Climate Change Will Alter Their Business Models
Eighty-two percent of senior finance and risk managers believe global climate change will require changes to their business models in the years ...

Report: Data Center Energy Efficiency Needs To Double By 2012

Report: Data Center Energy Efficiency Needs To Double By 2012
The rapidly increasing demand for digital processing for everything from online banking to e-Bay auctions, Amazon orders, Google searches, and iTunes and ...

New Guide Helps Advertisers Avoid Greenwash Complaints

New Guide Helps Advertisers Avoid Greenwash Complaints
Futerra Sustainability Communications has released a guide on how to prevent and avoid greenwash. Futerra’s new Greenwash Guide (PDF) analyzes ...

The Green Influence Factor

The Green Influence Factor
Research from Natural Marketing Institute's 2007 European LOHAS Consumer Trends Database, shows that culture plays a strong role in consumers' willingness ...

Green Ad Recall Good, Trust Another Story

Green Ad Recall Good, Trust Another Story
Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green ...

Unilever, Toyota, HSBC Have Best Ethical Reputation

Unilever, Toyota, HSBC Have Best Ethical Reputation
Geneva-based Covalence has published its third annual ethical reputation ranking, giving the best ranked companies as well as those companies which have ...

Price Sensitivity of Environmentally-Friendly Products

Price Sensitivity of Environmentally-Friendly Products
According to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database, price is still a very important factor for determining purchase propensity. ...

As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007

As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007
Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has ...

Recession Or Not, Consumers Pay More For Green Products

Recession Or Not, Consumers Pay More For Green Products
While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to ...

Number Of People Who Expect Severe Climate Change Shrinking

Number Of People Who Expect Severe Climate Change Shrinking
As the nation gets ready to celebrate Earth Day 2008, attitudes towards global warming are little changed from last year. Sixty-seven percent ...

Lighting Top Purchase For Increasing Energy Efficiency

Lighting Top Purchase For Increasing Energy Efficiency
Twenty-two percent of respondents to a ChangeWave survey say their company is very concerned about reducing its corporate energy usage and ...

65% Of U.S. Consumers Will Pay More For Renewably Sourced Products

65% Of U.S. Consumers Will Pay More For Renewably Sourced Products
Nearly seven out of 10 U.S. consumers are willing to pay more for products made with renewable resources, according to a ...

How To Avoid A Green Marketing Backlash

How To Avoid A Green Marketing Backlash
Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating ...

Specific User Benefits Sell Eco-Friendly Products

Specific User Benefits Sell Eco-Friendly Products
When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according ...

New CO2 Maps Offer Unprecedented Detail

New CO2 Maps Offer Unprecedented Detail
A new map offers more than 100 times the detail of previous inventories of carbon dioxide. The map, from Vulcan, a ...

More Than 70% Of Public Aware Of Energy Star Label

More Than 70% Of Public Aware Of Energy Star Label
Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage ...

South Lags Behind Rest Of US On Hybrid Car Interest

South Lags Behind Rest Of US On Hybrid Car Interest
Fifty-nine percent of car shoppers have purchased or would consider purchasing a hybrid as their next car, according to a survey by ...

Transport Industry Least Prepared For Climate Change

Transport Industry Least Prepared For Climate Change
Aviation, healthcare, tourism, transport, oil and gas and the financial services sector all feature in the "danger zone" in a report ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking

Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

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eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Report: Data Center Energy Efficiency Needs To Double By 2012
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

As plastic bags litter China's countryside the government is putting the pressure on the manufacturers, good news for China's cloth bag industry....

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Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
HP Partners With Calif. On Print Cartridge Recycling
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

Using Green IT To Get Out Of The Red And Into The Black

Ford Racks Up Another Environmental First

Slower Trucks Could Save 31.5M Tons Of CO2 Emissions

Hi-Tech

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Motorola Releases 2007 CSR Report, Reclassification Doubles Haz Waste

Efficiency

EBay Tops List Of Largest Solar Installations In San Jose

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Colgate-Palmolive Improves Production Efficiency

Manufacturing

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

DuPont On Sustainable Packaging

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

REI’s ‘30% By 2009′ Goal Precedes ‘100% By 2020′

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Ford, Timberland Win Ceres-ACCA Sustainability Reporting Awards

Major Players

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

Exxon Bets $100M On Test To Clean CO2 From Natural Gas

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