The Executive’s Daily Green Briefing

Archive for ‘Today’s Green Trend’

South Lags Behind Rest Of US On Hybrid Car Interest

South Lags Behind Rest Of US On Hybrid Car Interest
Fifty-nine percent of car shoppers have purchased or would consider purchasing a hybrid as their next car, according to a survey by ...

Transport Industry Least Prepared For Climate Change

Transport Industry Least Prepared For Climate Change
Aviation, healthcare, tourism, transport, oil and gas and the financial services sector all feature in the "danger zone" in a report ...

Enviro Groups Update Office Supply Industry’s Green Grades

Enviro Groups Update Office Supply Industry’s Green Grades
A recent USA Today ad placed by environmental groups Dogwood Alliance and ForestEthics highlighted the forest-related paper practices of  Corporate Express, ...

Desire To Be Thought Leader Drives Green Efforts

Desire To Be Thought Leader Drives Green Efforts
Forty-one percent of companies that participated in a recent Aberdeen study, Building a Green Supply Chain: Social Responsibility for Fun and ...

Texas, FPL, GE, Xcel Winners In Latest AWEA Rankings

Texas, FPL, GE, Xcel Winners In Latest AWEA Rankings
Wind energy leaders in most categories held onto their #1 positions in the American Wind Energy Association's annual rankings of U.S. wind ...

Sustainability Buzz Up 50% In 2007

Sustainability Buzz Up 50% In 2007
Protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007, according to research ...

Toyota Second To None In Green Brands Survey

Toyota Second To None In Green Brands Survey
The top four brands seen as truly green are Toyota (9.4%) , BP (3.3%), Body Shop (3.1%), and Honda (2.7%), according ...

U.S. Split Between Environment And Economic Growth

U.S. Split Between Environment And Economic Growth
Even with high gas prices and the general perception that the U.S. is in a recession, Americans continue to say (by a ...

Thin Clients Trump PCs On Energy Consumption

Thin Clients Trump PCs On Energy Consumption
The choice of thin clients over PCs on the business desktop has reduced CO2 emissions in Western Europe by 166,000 tonnes in ...

‘Radical Greening’ One Of Top Strategic Business Risks

‘Radical Greening’ One Of Top Strategic Business Risks
"Radical greening" is one of the top 10 strategic business risks for 2008, according to a new study (PDF) by Ernst ...

Up To Half Of Americans Recycle ‘All The Time’

Up To Half Of Americans Recycle ‘All The Time’
Research from Natural Marketing Institute shows that 40-50 percent of Americans recycle common materials "all of the time." While consumers ...

Book Industry Undergoing Green Transformation

Book Industry Undergoing Green Transformation
The U.S. book industry emits over 12.4 million tons of carbon dioxide into the atmosphere each year, or approximately 8.85 pounds of ...

Ethical Image Hard Sell For Chemical Companies

Ethical Image Hard Sell For Chemical Companies
The Chemical industry places 9 out of 10 in Covalence's EthicalQuote ranking (PDF), ahead of Oil & Gas. In 2007, ...

Consumers Ready To Kiss Convenience Packaging Goodbye

Consumers Ready To Kiss Convenience Packaging Goodbye
More than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the ...

Trends in Consumer Actions to Protect the Environment

Trends in Consumer Actions to Protect the Environment
In the current wave of the environmental movement, there is quite a bit of talk. But research from Natural Marketing Institute ...

Study Maps ‘Mindset’ Of Hybrid Car Owners

Study Maps ‘Mindset’ Of Hybrid Car Owners
Although many new-vehicle buyers may want to purchase an environmentally friendly vehicle, just 11% are “very willing” to pay more to ...

GE’s Green Marketing Results In Consumer Awareness

GE’s Green Marketing Results In Consumer Awareness
When respondents to EcoAlign's third EcoPinion Survey were shown a mix of 12 companies representing various industries and asked which they ...

Tackling Climate Change Achievable And Affordable

Tackling Climate Change Achievable And Affordable
The Paris-based Organization for Economic Cooperation and Development has released its 2008 Environmental Outlook. Without new policies, the world risks irreversibly ...

3Tier Unveils Global Wind Map For Developers

3Tier Unveils Global Wind Map For Developers
Forty percent of the world's land mass has wind speeds at more than 6 m per second, according to Seattle-based 3Tier, ...

Grant Thornton: CSR Matter Of Business Survival

Grant Thornton: CSR Matter Of Business Survival
Privately held businesses are adopting corporate social responsibility policies not just to save the planet but because they are having to in ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Belief In Global Warming Slips

Belief In Global Warming Slips

The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...

click to view full size chart »

U.S. Lags Behind On Green Consumption And Behavior
Green Marketing Campaigns Not Sticking
eCommerce Goes Green
Sony, Mohawk Bring Greener Products To Market

Sony, Mohawk Bring Greener Products To Market

Big companies are pushing research to bring greener products to market, according to this CNN video....

click to view video »

Tour Of Citigroup’s Green Skyscraper
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
The Bottom Line

Marketing

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Emissions

McCain Calls For Mandatory Limit On Emissions

Kohl’s Installing Solar Power On 50 More Stores

Companies Respond To Climate Change Shareholder Resolutions

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

Starwood Going Green With Element Hotels

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Sony, Mohawk Bring Greener Products To Market

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

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