The Executive’s Daily Green Briefing

Archive for ‘Today’s Green Trend’

Number Of People Who Expect Severe Climate Change Shrinking

Number Of People Who Expect Severe Climate Change Shrinking
As the nation gets ready to celebrate Earth Day 2008, attitudes towards global warming are little changed from last year. Sixty-seven percent ...

Lighting Top Purchase For Increasing Energy Efficiency

Lighting Top Purchase For Increasing Energy Efficiency
Twenty-two percent of respondents to a ChangeWave survey say their company is very concerned about reducing its corporate energy usage and ...

65% Of U.S. Consumers Will Pay More For Renewably Sourced Products

65% Of U.S. Consumers Will Pay More For Renewably Sourced Products
Nearly seven out of 10 U.S. consumers are willing to pay more for products made with renewable resources, according to a ...

How To Avoid A Green Marketing Backlash

How To Avoid A Green Marketing Backlash
Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating ...

Specific User Benefits Sell Eco-Friendly Products

Specific User Benefits Sell Eco-Friendly Products
When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according ...

New CO2 Maps Offer Unprecedented Detail

New CO2 Maps Offer Unprecedented Detail
A new map offers more than 100 times the detail of previous inventories of carbon dioxide. The map, from Vulcan, a ...

More Than 70% Of Public Aware Of Energy Star Label

More Than 70% Of Public Aware Of Energy Star Label
Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage ...

South Lags Behind Rest Of US On Hybrid Car Interest

South Lags Behind Rest Of US On Hybrid Car Interest
Fifty-nine percent of car shoppers have purchased or would consider purchasing a hybrid as their next car, according to a survey by ...

Transport Industry Least Prepared For Climate Change

Transport Industry Least Prepared For Climate Change
Aviation, healthcare, tourism, transport, oil and gas and the financial services sector all feature in the "danger zone" in a report ...

Enviro Groups Update Office Supply Industry’s Green Grades

Enviro Groups Update Office Supply Industry’s Green Grades
A recent USA Today ad placed by environmental groups Dogwood Alliance and ForestEthics highlighted the forest-related paper practices of  Corporate Express, ...

Desire To Be Thought Leader Drives Green Efforts

Desire To Be Thought Leader Drives Green Efforts
Forty-one percent of companies that participated in a recent Aberdeen study, Building a Green Supply Chain: Social Responsibility for Fun and ...

Texas, FPL, GE, Xcel Winners In Latest AWEA Rankings

Texas, FPL, GE, Xcel Winners In Latest AWEA Rankings
Wind energy leaders in most categories held onto their #1 positions in the American Wind Energy Association's annual rankings of U.S. wind ...

Sustainability Buzz Up 50% In 2007

Sustainability Buzz Up 50% In 2007
Protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007, according to research ...

Toyota Second To None In Green Brands Survey

Toyota Second To None In Green Brands Survey
The top four brands seen as truly green are Toyota (9.4%) , BP (3.3%), Body Shop (3.1%), and Honda (2.7%), according ...

U.S. Split Between Environment And Economic Growth

U.S. Split Between Environment And Economic Growth
Even with high gas prices and the general perception that the U.S. is in a recession, Americans continue to say (by a ...

Thin Clients Trump PCs On Energy Consumption

Thin Clients Trump PCs On Energy Consumption
The choice of thin clients over PCs on the business desktop has reduced CO2 emissions in Western Europe by 166,000 tonnes in ...

‘Radical Greening’ One Of Top Strategic Business Risks

‘Radical Greening’ One Of Top Strategic Business Risks
"Radical greening" is one of the top 10 strategic business risks for 2008, according to a new study (PDF) by Ernst ...

Up To Half Of Americans Recycle ‘All The Time’

Up To Half Of Americans Recycle ‘All The Time’
Research from Natural Marketing Institute shows that 40-50 percent of Americans recycle common materials "all of the time." While consumers ...

Book Industry Undergoing Green Transformation

Book Industry Undergoing Green Transformation
The U.S. book industry emits over 12.4 million tons of carbon dioxide into the atmosphere each year, or approximately 8.85 pounds of ...

Ethical Image Hard Sell For Chemical Companies

Ethical Image Hard Sell For Chemical Companies
The Chemical industry places 9 out of 10 in Covalence's EthicalQuote ranking (PDF), ahead of Oil & Gas. In 2007, ...

Today's News

Parse The Greens, Pass The Spectacle

Parse The Greens, Pass The Spectacle

Comments on the Language of Marketing Sustainability. In today's culture of over-parsed lexicon, where we argue the meaning of ... continue »

Timberland’s Journey to Quarterly CSR Reporting
Peak Carbon
Consumers Understand Greenwash, So Why Can’t The Communications Industry?
Environmental Compliance: Initiatives Broaden, Budgets Up - Complete Apps Still Few in Number
Fewer Willing To Pay Premium For Green

Fewer Willing To Pay Premium For Green

According to a green survey from Rackspace Hosting (PDF), 44 percent of respondents are willing to pay more for green products ...

click to view full size chart »

EIA Projects 50% Growth In World Energy Use By 2030
Fuel Prices, Environment Drive Consideration Of Hybrids
Most Americans Have Made Lifestyle Changes To Help The Environment
Climate Change And Public Health

Climate Change And Public Health

Dr. Eduardo Sanchez, M.D. is interviewed by EnviroTV about the connection between climate change and public health....

click to view video »

Commute Program Helps Juniper Employees Reduce Trips
Clean Diesel Talked Up At Mid America Trucking Show
Stern Helps Launch New Carbon Ratings Agency
The Bottom Line

Marketing

Enterprise Rent-A-Car Says Thin Clients Will Save $500,000

Parse The Greens, Pass The Spectacle

Canada Ad Watchdog Releases Green Marketing Guidelines

Emissions

Ball Aims To Reduce GHG 16 Percent by 2012

Branson Plans Zero Carbon Resort, Launches Eco-Consulting Group

Wal-Mart’s New Milk Jug Cuts Costs, Customers Cry Over Spilt Milk

Hi-Tech

Novomer Makes Sacrificial Binder From Recycled CO2

‘Old’ IT Doesn’t Have To Mean ‘Inefficient’

Sony At Top, Nintendo, MS At Bottom Of Greenpeace Electronics Rankings

Efficiency

Commute Program Helps Juniper Employees Reduce Trips

AASHE Releases Annual Review of Sustainability in Higher Education

Harvard, Yale, Others Embrace Green Design

Manufacturing

EPA Web Site Provides Importing, Exporting Environmental Rules

GHG Emissions Up At Owens Corning, Energy Use Down

Maintaining Product Quality Alongside Environmental Performance

Carbon Offsets/RECs

Harrah’s Pitching Carbon Offsets

Denver International Carbon Offset Program Fails To Take Off

Passengers Will Pay For New EU Airlines Emissions Rules

CSR Reports

IBM Launches Green Consulting Service

Baxter Aims To Reduce GHG Emissions By 45% By 2015

JohnsonDiversey Saves Customers Over 1B Gallons Of Water In 2007

Major Players

P&W Geared Turbofan Engine Could Help Industry Cut Emissions

Dell Power Supply First To Receive ‘80 Plus Gold’ Certification

Dow Raising Prices, Again

See All Topics »