Futerra Sustainability Communications has released a guide on how to prevent and avoid greenwash. Futerra’s new Greenwash Guide (PDF) analyzes ...
Research from Natural Marketing Institute's 2007 European LOHAS Consumer Trends Database, shows that culture plays a strong role in consumers' willingness ...
Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green ...
Geneva-based Covalence has published its third annual ethical reputation ranking, giving the best ranked companies as well as those companies which have ...
According to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database, price is still a very important factor for determining purchase propensity. ...
Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has ...
While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to ...
As the nation gets ready to celebrate Earth Day 2008, attitudes towards global warming are little changed from last year. Sixty-seven percent ...
Twenty-two percent of respondents to a ChangeWave survey say their company is very concerned about reducing its corporate energy usage and ...
Nearly seven out of 10 U.S. consumers are willing to pay more for products made with renewable resources, according to a ...
Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating ...
When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according ...
A new map offers more than 100 times the detail of previous inventories of carbon dioxide. The map, from Vulcan, a ...
Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage ...
Fifty-nine percent of car shoppers have purchased or would consider purchasing a hybrid as their next car, according to a survey by ...
Aviation, healthcare, tourism, transport, oil and gas and the financial services sector all feature in the "danger zone" in a report ...
A recent USA Today ad placed by environmental groups Dogwood Alliance and ForestEthics highlighted the forest-related paper practices of Corporate Express, ...
Forty-one percent of companies that participated in a recent Aberdeen study, Building a Green Supply Chain: Social Responsibility for Fun and ...
Wind energy leaders in most categories held onto their #1 positions in the American Wind Energy Association's annual rankings of U.S. wind ...
Protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007, according to research ...
