The Executive’s Daily Green Briefing

Archive for ‘Today’s Green Trend’

Carbon Footprints Of Top 100 Metro Areas Researched By Brookings

Carbon Footprints Of Top 100 Metro Areas Researched By Brookings
Large metro areas offer greater energy and carbon efficiency than nonmetropolitan areas, and metro areas have development patterns that show promise for ...

Delayed Flights Consumed 740 Million Additional Gallons Of Jet Fuel In 2007

Delayed Flights Consumed 740 Million Additional Gallons Of Jet Fuel In 2007
Delayed flights in 2007 consumed about 740 million additional gallons of jet fuel totaling $1.6 billion extra in fuel bills and emitted ...

Environmental Protection – Who’s Leading?

Environmental Protection – Who’s Leading?
There is a definite dichotomy in consumers' minds between current leaders in environmental protection and who should be leading. According to ...

Global Warming Could Cost U.S. $3.8 Trillion Per Year By 2100

Global Warming Could Cost U.S. $3.8 Trillion Per Year By 2100
Doing nothing on global warming will cost the U.S. economy more than 3.6 percent of GDP -- or $3.8 trillion annually (in ...

EPA Releases ‘2008 Report On The Environment’

EPA Releases ‘2008 Report On The Environment’
The EPA has released its 2008 Report on the Environment, which the agency says uses scientific indicators to measure and report ...

ADVERTISERS

Green Labels Positively Impact Purchase Behavior

Green Labels Positively Impact Purchase Behavior
Certain labels and certifications that garner higher awareness and understanding, in part driven by their longevity in the marketplace, are the most ...

34% Of Biz Travelers Seek Out Green Lodgings

34% Of Biz Travelers Seek Out Green Lodgings
U.S. business travelers are increasingly making daily choices to reduce their environmental impact, and they have specific expectations about the green practices ...

Upward Trend In National Energy Efficiency Market

Upward Trend In National Energy Efficiency Market
Energy efficiency can make a larger contribution towards stabilizing energy prices and reducing greenhouse gas emissions -- should we choose to fully ...

Environmental Initiatives Top Of Mind For Financial Services Execs

Environmental Initiatives Top Of Mind For Financial Services Execs
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...

Consumers Want Brands To Solve Climate Crisis

Consumers Want Brands To Solve Climate Crisis
Consumers are calling on brands to take responsibility for reducing the impact of climate change as governments fail to make progress, according ...

Belief In Global Warming Slips

Belief In Global Warming Slips
The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...

U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior
The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

Green Marketing Campaigns Not Sticking

Green Marketing Campaigns Not Sticking
Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...

eCommerce Goes Green

eCommerce Goes Green
B2B and B2C online sellers are increasingly adopting environmentally friendly business practices, according to research (download here) from Online Market World. The ...

82% Of Execs Say Climate Change Will Alter Their Business Models

82% Of Execs Say Climate Change Will Alter Their Business Models
Eighty-two percent of senior finance and risk managers believe global climate change will require changes to their business models in the years ...

Report: Data Center Energy Efficiency Needs To Double By 2012

Report: Data Center Energy Efficiency Needs To Double By 2012
The rapidly increasing demand for digital processing for everything from online banking to e-Bay auctions, Amazon orders, Google searches, and iTunes and ...

New Guide Helps Advertisers Avoid Greenwash Complaints

New Guide Helps Advertisers Avoid Greenwash Complaints
Futerra Sustainability Communications has released a guide on how to prevent and avoid greenwash. Futerra’s new Greenwash Guide (PDF) analyzes ...

The Green Influence Factor

The Green Influence Factor
Research from Natural Marketing Institute's 2007 European LOHAS Consumer Trends Database, shows that culture plays a strong role in consumers' willingness ...

Green Ad Recall Good, Trust Another Story

Green Ad Recall Good, Trust Another Story
Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green ...

Unilever, Toyota, HSBC Have Best Ethical Reputation

Unilever, Toyota, HSBC Have Best Ethical Reputation
Geneva-based Covalence has published its third annual ethical reputation ranking, giving the best ranked companies as well as those companies which have ...

Today's News

Sustainability is Not a Color - Sustainability is Transparent.

Sustainability is Not a Color - Sustainability is Transparent.

Green was an obvious color to hang the environmental renaissance on. It was a reclaiming of the old pejorative “greenies” and “treehuggers.” ... continue »

An Eco-Stimulus Package for Our Economy
Sustainability – Businesses’ Best Defense Against Recession
California’s Leadership in 21st Century Energy Technology
Moving Beyond ‘Carbon Neutral’ to ‘Carbon Healthy’
92% Of Organizations Working To Make Facilities More Sustainable

92% Of Organizations Working To Make Facilities More Sustainable

Ninety-two percent of respondents to The Global Facility Management Association's recently released Green Practices Study (PDF) say that they are ...

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Green Building Could Hit $140 Billion By 2013
ICT Could Cut U.S. Emissions By 13-22 Percent
Consumers Loyal To Brands That Support Good Cause During Recession
‘Green Car Of the Year’ Unveiled

‘Green Car Of the Year’ Unveiled

Sit in on the Green Car of the Year Award presented at the 2008 LA Auto Show (via AutoNetwork)....

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Patagonia’s Rick Ridgeway Discusses Corporate Sustainability
California Clean Tech Open Awards
How ICT Can Reduce Carbon Footprints And Enable Sustainable Growth

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The Bottom Line

Marketing

Sustainability is Not a Color - Sustainability is Transparent.

Greenbuild Conference News Roundup

Green Consumers Have Different Purchasing Motives

Emissions

‘Green Car Of the Year’ Unveiled

Owens Ups Recycled Content in Fiberglass Insulation, Cuts Energy Use, CO2

Wal-Mart To Buy 226 M kWh Wind Energy To Help Power 350+ Stores

Hi-Tech

ICT Could Cut U.S. Emissions By 13-22 Percent

California Clean Tech Open Awards

Dell: OptiPlex Desktop Customers Cut 29 M Tons of CO2 Since 2005

Efficiency

92% Of Organizations Working To Make Facilities More Sustainable

Xerox Says New Toner Cuts Digital Printing Devices’ Power 15-30%

Big Brands Form Climate Change Business Coalition

Manufacturing

Patagonia’s Rick Ridgeway Discusses Corporate Sustainability

Mitsubishi Targets Sales Of $13.3 B From Cleantech Products

Jeffrey Immelt Discusses GE’s CSR Efforts

Carbon Offsets/RECs

Hyundai Unveils Carbon Offset Program For Genesis Sedans

Best Buy Pushes Renewable Energy Credits

New Carbon Standard Set for Agriculture, Forestry and Other Land Use

CSR Reports

Want To Win Awards? Write Longer Corporate Responsibility Reports

U.S. Army Releases First Sustainability Report - Big Move To LEED Standards

HK Companies Top CSR Disclosure Among Malaysia, Singapore, Thailand

Major Players

Aluminum Assoc. Sets Ambitious 75% Aluminum Can Recycling Target

How ICT Can Reduce Carbon Footprints And Enable Sustainable Growth

UPS Moves To Paperless Sorting Labels

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