Utility Green Pricing Programs, Customer Participation Rates, 2002-2009
At the end of 2009, the average participation rate in utility green pricing programs among eligible utility customers was 2% with a median of 1%. These industry-wide rates have shown little change in recent years, though 2009 did see a decrease in participation rates, likely a result of the economic recession. Top-performing programs have demonstrated improvement, with participation rates ranging from about 5% to 21% in 2009, compared to a range of 3% to 6% in 2002, though participation rates in top performing programs have remained relatively unchanged since 2007. The 20% participation threshold was exceeded for the first time in 2007.