Avery Dennison CleanFlake Portfolio for PET Recyclability | Avery Dennison Corporation

“PET is one of the plastics most in demand and loss due to contamination is significant. This solves a very real and serious problem with genuine innovation and will certainly increase the amount of PET products that can be recycled for a higher value.”
--Environmental Leader Product & Project Awards judge

Avery Dennison’s CleanFlake Portfolio for PET Recyclability, label technology for companies that want to claim recyclability of their PET packaging, is appropriate for bottles, thermoforms, and other PET containers. The product is designed to eliminate yield loss in the recycling stream caused by labels and adhesives, was designed in accordance with the APR Design for Recyclability, and has passed all third-party lab tests and recycling tests. Any brand that is packaging a product in a PET container, which will be marketed to consumers as a recyclable container, would benefit from the product, Avery Dennison says.

avery dennison reducedThe development of this label portfolio adheres to the Association of Postconsumer Plastic Recyclers (APR) Design for Recyclability Guidelines for Plastic Bottle Recycling, which is a key program to eliminate the obstacles to plastic recycling. To ensure proof of these environmental claims, Avery Dennison hired an independent, APR-approved lab, Plastics Forming Enterprises (PFE), to confirm its findings. PFE tested product in their Pressure Sensitive Label Evaluation process and the results showed that the label and adhesive did not affect the quality of the RPET product. Additionally, the National Association for PET Container Resources (NAPCOR) reviewed the testing data and the product information. NAPCOR’s technology director believes that Avery Dennison’s bottle-to-bottle portfolio is a long-overdue answer to a devastating problem in the PET reclamation industry, the company says.

To put this problem in perspective, in 2010, 1.5 billion pounds of PET was collected for recycling in the United States. Of those bottles collected, reclaimers reported yield losses ranging from 24.4% to 32.2% due to contamination by labels, adhesives, and other components. This amounts to a loss of over 40 million pounds of bottles. To further complicate this problem, NAPCOR calculates that in order to meet RPET demand from brand-owner-announced, recycled-content commitments, as well as current and projected demand from all other RPET applications, the PET bottle recycling rate would have needed to be at least 48% by 2013. This is a monumental task when you consider that, in 2010, the recycling rate was only 29.1% with a utilization rate of only 20.8%. Avery Dennison says CleanFlake eliminates all of these issues.

Judges said this product makes it easier and more efficient to recycle PET bottles and jugs without compromising the integrity of the container or its appearance to consumers.