Dell’s Creation of 2020 Legacy of Good Plan | Dell

“The IT industry is extremely challenged when it comes to sustainability. Not one material that goes into the manufacturing of electronics comes from a renewable source. It’s great that Dell is using recyclable/compostable packaging. I’m most gratified for the attention given to design, the stage at which we can ultimately lessen, if not eliminate, the hazards of processing electronics at end of life. With design for reuse/repair/recylability coupled with programs to actually reclaim product at end of life, palpable strides are being made to curb the e-waste tsunami. If all electronics manufacturers took Dell’s stance of seeking the most environmentally appropriate materials available and preserving reparability, the electronics industry could take a huge leap forward. This is definitely taking Dell in a positive direction.”
--Environmental Leader Product & Project Awards judge

The 2020 Legacy of Good Plan represents 18 months of self-reflection, customer dialogue, and stakeholder engagement, Dell says. The plan lays out a long-term strategy and goals for corporate social responsibility. By 2020, the company expects to reduce the energy intensity of its entire product portfolio by 80%, use only sustainably sourced packaging that is 100% recyclable or compostable, and recover another billion pounds of e-waste.

dell image reducedSpecifically, the company created a plan with 20 goals, along with one overarching aim: that by 2020, the good that will come from the technology will be ten times what it takes to create and use it.

Other specific goals include:

  • Reduce GHG emissions from facilities and logistics operations by 50%
  • Reduce water-stressed regions by 20%
  • Ensure 90% of waste generated in Dell-operated buildings is diverted from landfills
  • Demonstrate 100% transparency of key issues within its supply chain, working with suppliers to mitigate risks in those areas
  • Phase out environmentally sensitive materials as viable alternatives exist
  • Develop and maintain sustainability initiatives in 100% of Dell-operated buildings

With that commitment in mind, Dell relied on the principles of materiality to focus on new strategies. The company grouped goals around three areas: the environment, its communities, and its people. Certain attributes helped guide goal-setting, helping the company define its goals. These attributes included:

  • Focus on customers
  • Innovate
  • Scale globally
  • Be transparent and accountable
  • Lead by example
  • Welcome collaboration

The company felt it was important for the plan to accomplish three main outcomes:

1. Align sustainability and business objectives, creating social and environmental benefits while driving customer outcomes

2. Encompass the whole value chain – from suppliers through customers and beyond, based on our materiality analysis

3. Be bold and ambitious

Judges called the plan a broad vision working in many positive directions.