Williams-Sonoma has begun sourcing more than 90% of the paper used in the company’s seven catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, PBteen, west elm and Williams-Sonoma Home) from sources certified by the Forest Stewardship Council. FSC certification will ensure that catalog paper comes from well-managed forests that adhere to strict environmental and socioeconomic standards.
“We could not have achieved this certification without the support and determined efforts of our supply chain partner, NewPage Corporation,” said Pat Connolly, Executive Vice President and Chief Marketing Officer for Williams-Sonoma. “Securing FSC certification demonstrates their continued dedication to responsible forest management and long-term sustainability.”
Williams-Sonoma will begin to display the FSC Mixed Sources label on its catalogs in early 2007.
Williams-Sonoma also incorporates 10 percent post consumer recycled content into its Williams-Sonoma catalog and 30 percent post consumer recycled content in shipping cartons, in-store collateral, gift wrap, gift boxes, copy paper, and corporate stationary.