Here’s a marketing idea that’s hard to beat. Constellation NewEnergy, which has helped many of its customers incorporate renewable energy solutions into their electricity needs, is making a green energy purchase for each of the Christmas cards that it sends to its business customers and friends throughout the U.S. and Canada. Every card delivered represents a purchase of 100 kilowatt hours (kWh) of wind renewable energy certificates (RECs), procured entirely in the U.S. and Canada.
According to Constellation, 100 kWh of electricity is approximately equal to the energy required to power a strand of 200 holiday lights for 1,000 hours. The gesture underscores the company’s message that it’s commited to developing more clean, environmentally friendly sources of energy generation.
It’s probably a Christmas card that will rise to the top of the stack, get passed around, and in general be envied by the competition.