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News Roundup: Owens Corning, Apple, EPA…

Greenpeace Demonstrates Outside Apple’s 5th Ave. Store
More than 60 Greenpeace activists on Friday gathered around New York’s Fifth Avenue Apple Store to protest the company’s use of toxic chemicals in its hardware products, macnn reports.

Ad Bigwigs Discuss Green Marketing
Media coverage of the issue of environmental sustainability has been on the rise recently. But are companies right to play the ‘green’ card in their marketing activity? Read the BrandRepublic article.

Owens Corning Names Director of Sustainability
Owens Corning has a new director of sustainability. Gale Tedhams will be responsible for leading and executing Owens Corning’s global sustainability strategy, the company reports. She also will head the Owens Corning Sustainability Council, which is comprised of leaders from each business unit and functional area across the company. She will report to Frank O’Brien-Bernini, vice president of Science and Technology and Corporate Sustainability. Tedhams joined Owens Corning in 1978 as an environmental engineer.

ICF to Manage New Carbon Credit Fund
ICF International has been awarded a new contract to serve as manager of the new Multilateral Carbon Credit Fund  launched by the European Bank for Reconstruction and Development and the European Investment Bank, ICF reports.

EPA Sharpens Focus on Ecological Benefits of Regulations
What benefits do people actually derive from clean air, water and land? EPA has taken a major step towards answering this question with the release today of its Ecological Benefits Assessment Strategic Plan, EPA reports

Silverado Green Fuel Inks Deal with Mississippi for $26 M Investment in Clean Coal Technology
Silverado Green Fuel Inc. announced plans today to build the first low-rank coal-water fuel (“Green Fuel”) facility in the United States. The $26 M project, to be located on 14 acres outside of Ackerman in the Red Hills EcoPlex in Choctaw County, Mississippi, is designed to utilize the state’s vast supply of low-rank coal reserves by converting them into Green Fuel, a new form of coal-based, environmentally friendly, low-cost, alternative fuel. The facility will create local jobs, inject a sizable capital investment in the local economy, and highlight Mississippi as a national leader in alternative energy and clean coal technologies.

Silicon Valley Leadership Group Launches ”Clean and Green” Alternative Energy Action Plan 
The 12-point plan, outlined in a press conference at Hyperion Solutions headquarters in Santa Clara and embraced by the Leadership Group’s 210 member companies, offers both immediate and long-term actions that employers, the community and individuals can take in such key areas as transportation, energy, the environment, housing, land use and manufacturing.

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