Honda F1 Sponsors Trade Branding for Green Connection

by | Feb 27, 2007

This article is included in these additional categories:

Honda’s formula one team has announced that it will skip sponsorship identification on its cars. Instead, the Honda RA107s will be entirely covered by artwork depicting the planet earth, as part of a strategy to give formula one a more relevant and ethical image, The Guardian reports.

Honda sponsors had all agreed to the removal of their branding from the cars in exchange for the rights to use images of the so-called “earth car” in their global marketing and promotion campaigns. Normal branding identification will be retained on the drivers’ helmets and overalls as well as the team’s transporters and racewear.

Additional articles you will be interested in.

Stay Informed

Get E+E Leader Articles delivered via Newsletter right to your inbox!

This field is for validation purposes and should be left unchanged.
Share This