WEA, the U.S. sales and distribution company of Warner Music Group, says (via Ecorazzi) that by the end of March, it will use ecologically-enhanced paper packaging for its standard CD and DVD products in the U.S.
WMG has also developed a new company-wide program to reduce or offset greenhouse gas emissions associated with global climate change, beginning with a “carbon-neutral” Grammy party.
“Environmentally responsible behavior is good for corporate America: it’s smart ecology and smart economics,” said John Esposito, President and CEO of WEA. “It lowers the costs of paper procurement and waste. And it strengthens employee morale.”
Some of the attributes of the paper to be used by WMG include the use of post-consumer recycled fibers, a commitment not to buy paper manufactured from timber clear-cut off the Cumberland Plateau BioGem, and a prohibition against the use of paper manufactured with pulping caustic that contains mercury, a neurotoxin.