In what the company describes as an industry first, the UK’s Etheco is paying people to use green energy, passing all commission back to users in a bid to get them to trade up to greener home electricity tariffs, TreeHugger reports.
All customers will be offered the chance to cut their emissions by up to 100 percent and offered the opportunity to take the commission etheco.com would otherwise earn (£11) from the transaction by way of thanks.
“This is the result of 12 months’ research into the domestic power industry, switching engines and so-called ‘?green energy,’ said Jason Hollingsworth, an Etheco founder. “We’ve developed this tool to help combat the greenwash used by some companies to sell, what amount to nothing more than highly compromised and confusing products.”
Etheco.com decided to waive commission and pass it back to the consumer because they feel “it is more important to get people switching to more sustainable energy than it is to make a fast buck from people’s ignorance and be part of the general misinformation surrounding green energy.”
Etheco is launching this initiative in partnership with UKPower.