Vail Resorts plans to unveil a new environmental initiative today that the company says “will set a new precedent in the U.S. travel industry,” The Denver Business Journal reports.
Vail Resorts owns Colorado’s Vail, Beaver Creek, Breckenridge and Keystone ski resorts, as well as Heavenly at Lake Tahoe on the California-Nevada border. The resort company also owns the Grand Teton Lodge Co. of Jackson Hole, Wyo., and luxury-hotel operator RockResorts.
In 2006, the company started using wind power to generate all the electricity at its ski areas, hotels, retail locations and new corporate headquarters. The resort owner says it’s now the second-largest U.S. company to use 100 percent wind power.
Last year, Aspen Skiing Company partnered with the Bonneville Environmental Foundation to sell Green-e certified SkiGreen Tags to resort guests who wished to offset their travel-related emissions to and from the resort with wind energy.