If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Virgin Trains Launches Green Marketing Blitz

Virgin Trains this week kicks off a £3.5m marketing campaign to tell potential passengers that Pendolino trains are at least four times less polluting than cars or planes, Transport Briefing reports.

As part of the effort, the train operator has a new slogan: ‘go greener, go cheaper.’

TV advertising runs nationwide from this week, supported by press, radio, outdoor, online and direct marketing.

 

The Corporate Sustainability Professional's Guide to Better Data Management
Sponsored By: Urjanet

  
Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions

  
Approaches to Managing EHS&S Data
Sponsored By: Enablon

  
Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

  

Leave a Comment