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AutoNation Goes After Green Consumers

AutoNation has launched an E-Vehicle program that identifies cars and trucks available online and in-store that produce at least 28 miles-per-gallon or deliver 10 percent or better fuel efficiency than the average for their vehicle class.

AutoNation has partnered with Edmunds.com to identify qualifying vehicles.

Every car and truck for sale at an AutoNation dealership or listed on AutoNation.com that meets the E-Vehicle standards
will be marked with a green, leaf-shaped E-Vehicle logo, and there will be an accompanying checklist displaying the particular efficiency criteria that it satisfies.

In addition to these green-labeled E-Vehicles, the company will also identify what it calls F-Vehicles, cars and trucks that make use of flex fuel or ethanol-based technology, with a yellow leaf logo.

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