If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Green Marketers To Get Discovery Channel Dedicated to Green Topics

Discovery Channel is launching the first-ever 24-hour TV network dedicated solely to green lifestyle programming. The initiative, launching next year, includes a $50 million investment in new original content and a multi-platform offering with interactive tools and “how-to” resources.

The network is expected to debut in over 50 million U.S. homes and will cover categories such as eco-design, organic food and green architecture.

Discovery will also host a PlanetGreen Innovation Conference, showcasing inventions and technologies.

This is all great news for green marketers, MediaPost writes. Increasingly, consumers are questioning marketers as to how companies treat the environment when it comes to producing products. “Most advertisers are looking at ways that say they are environmentally neutral in terms of impact to the environment,” Bill Carroll, vice president and director of programming for TV sales company, Katz Communications. “It would make sense for them to find places to send those messages.” 

10 Tactics of Successful Energy Managers
Sponsored By: EnergyCap, Inc.

Packaging LED & Advanced Rooftop Unit Control (ARC) Retrofits for Maximum Performance
Sponsored By: Transformative Wave

Planning for a Sustainable Future
Sponsored By: Dakota Software

Approaches to Managing EHS&S Data
Sponsored By: Enablon


Leave a Comment