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IBM Spends $1 Billion To Green Up Data Centers

IBM is spending $1 billion to spread technologies and services that could make corporate computing centers more energy efficient, USA Today reports. The company will reoutfit the data centers it operates and help its customers redo their own with multiple power-saving approaches.

While 85 percent of IT professionals surveyed in a Forrester report issued today said environmental factors are important in planning IT operations, only one-quarter said they have written green criteria into their company’s purchasing processes.

And only 15 percent of the IT professionals surveyed said they have a high level of awareness of vendors’ green initiatives. IBM’s initiative could change that for Big Blue’s clients.

Among the ways IBM expects to make data centers greener is through heavier use of “virtualization” technologies. IBM also plans to deploy more “provisioning software” that increases the time that servers switch to power-saving standby mode. And it expects to launch new liquid-cooling systems that capture power in off-peak times and store it for peak use.

I.B.M. recently announced that it has designed a new material that could increase the speed of semiconductors and reduce their energy consumption.

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