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Many Real Estate Pros Not Sold On Green Design

More than one-third of real estate professionals said that “green construction” would not be in their real estate development plans in the next 12 – 18 months, according to the fourth annual Bryan Cave Real Estate Executives’ Forecast Survey. The study surveyed real estate executives from across the country.

Approximately 12 percent said they were “very” interested and 38 percent said they were “somewhat” interested. About 18 percent said they were neutral on the issue. The rest fell on the “unimportant” and “don’t know” side.

“The fact that the survey reveals such a substantial level of reluctance to embrace green construction is surprising,” said Barry Ross, a partner in Bryan Cave’s Real Estate Group. “Previously viewed as prohibitively expensive by the real estate community, green construction is not universally gaining ground because the true cost-effectiveness of green construction is still a matter of debate.”

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3 thoughts on “Many Real Estate Pros Not Sold On Green Design

  1. The problem is not that the cost-effectiveness of green construction is still a matter of debate. There is still some debate about the cost-effectiveness of certain elements of green construction, but the real problem is that the developers of both residential and commercial buildings are usually not the long-term owners of green buildings, and it is difficult for them to recover the up-front investments that are needed to do green construction.

  2. Admittedly one of the barrers facing green design that inhibits better performing buildings is indeed the split incentive – people making the investment for better design do not realize the benefits. However once owners treat their buildings as an asset and improve the performance of the asset it is worth more- sell it tomorow for more value than they paid for it or creatively use the lower operating costs to lure tenants with lower cost leases – those making the investment then reap the benefit.

  3. ‘All truth passes through three stages: First it is ridiculed. second, it is violently opposed. Third, it is accepted as being self-evident.’ – Schopenhauer

    As soon as real estate agents understand that they can sell homes built with sustainable features…threy’ll be all over it. Presently the entire industry is experiencing a massive transformation.
    Remember the first hybrid? People laughed. Now they’re waiting in line to buy them.
    When folks understand the comfort, security and lower lifetime operating and maintenance costs of truly sustainable design….track homes will be even less desirable or valuable than they are now.

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