If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Microsoft Developing Ambassador Program To Promote i’m On Campuses

Microsoft is developing a brand ambassador network on college campuses nationwide to provide grassroots support for Microsoft’s i’m initiative.

Every time a person starts a conversation using i’m (for instant messaging), Microsoft shares a portion of the program’s advertising revenue with organizations dedicated to social causes.

Ads for i’m are popping up all over the Internet. In addition, generate buzz across a targeted 35 campuses, 70 brand ambassadors will tap into the students, groups and resources that best impact their own campuses. Ambassadors will be provided marketing budgets and materials and tasked with developing plans specific to their campuses, which could entail hosting large-scale events, tying into local causes and organizations or generating local press. In addition, ambassadors will spread the word to their peers through all forms of personal interactions such as traditional word-of-mouth, personal blogs and their on and offline social networks.

Microsoft is using RepNation to organize and run the WOM campaign.

Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions

  
Run an Efficient EHS Audit Program - A How-to Guide
Sponsored By: Sphera Solutions

  
Approaches to Managing EHS&S Data
Sponsored By: Enablon

  
Operationalizing EHS Management: Bridge the Gap from Strategy to Execution
Sponsored By: LNS Research

  

One thought on “Microsoft Developing Ambassador Program To Promote i’m On Campuses

Leave a Comment