If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Survey: LEGO, IKEA Have Best Corporate Reputations

Denmark’s LEGO is the world’s most respected company according to the Reputation Institute’s annual report which surveyed more than 60,000 consumers in 29 countries to measure the corporate reputations of 600 of the world’s largest companies (via CSRWire).

LEGO received a RepTrak Pulse of 85.01 out of 100 based on ratings by the public in their home country. With ratings of 24-25, U.S. contractor Halliburton and Australia’s AWB earned the lowest RepTrak Pulse ratings.

LEGO is followed closely by Sweden’s giant retailer IKEA with a rating of 84.05. According to Dr. Charles Fombrun, CEO of Reputation Institute,

The twin themes of food (Barilla & Ferrero in Italy, Mercadona in Spain, Kraft Foods in the U.S., Danone in France, McCain Foods in Canada) and children (Johnson & Johnson’s baby products in the U.S., LEGO in Denmark), continue to resonate favorably with consumers across countries. Consumer electronics (Japan’s Canon, and Dutch giant Philips), retail stores

(Sweden’s IKEA), and automotive products (Japan’s Toyota, France’s Michelin) also do well. 

See the top 200 companies here.

Is Energy-From-Waste Worse Than Coal?
Sponsored By: Covanta Environmental Solutions

Approaches to Managing EHS&S Data
Sponsored By: Enablon

Run an Efficient EHS Audit Program - A How-to Guide
Sponsored By: Sphera Solutions

6 Things to Consider When Deciding Whether to Build or Buy Software
Sponsored By: Progressly


One thought on “Survey: LEGO, IKEA Have Best Corporate Reputations

  1. Dear sir,

    I would like to find out the various methods to Measure Carbon FootPrints of different industries such a Paper mill, Steel Steel Mill, Power Station etc. Can you please help

    With regards


    T. K. Mitra

Leave a Comment