Beginning this summer, member companies of the Direct Marketing Association can add “Recycle Please” logos to their catalogs and direct mail pieces.
The logo will direct consumers to the Association’s Recycle Please Web site, where they can find information, tips, and resources on recycling.
Some of the DMA member companies that have already committed to supporting the Recycle Please Campaign include: Adam & Eve. GTM Sportswear, American Girl, L.L.Bean, Barbie Collector, McFeely’s Square Drive Screws, Bass Pro Shops, National Geographic Society, CM Almy, ParadyszMatera, Consumers Union, Potpourri Group, Daedalus Books & Music, Prestwick House, Crow’s Nest Trading Company, Ross-Simons, CTA, Scottish Gourmet USA, Diamond Envelope Corporation, Swiss Colony, Eximious, THT Designs, Fairytale Brownies, Verso Paper, Geerlings & Wade, and Williams-Sonoma.
The plan is similar to an initiative that the Magazine Publishers of America launched to get readers to recycle their magazines.
Environmental discussions about catalog companies usually revolve around what paper is used in catalogs and whether or not it comes from environmentally friendly, sustainably harvested sources.