JJ Buckley says it has become the first wine retail and distribution company to offset all of the carbon emissions from their day-to-day operations. Activities like product shipping receiving, travel, office electricity, and all employee commuting will be offset through a partnership with Carbonfund.org. They’ve also implemented energy reducing efforts such as office recycling and efficient lighting.
A number of wineries have moved towards greener operations, but there has been less effort on the retail and distribution side.
“Retail and distribution is really where the ‘rubber meets the road’ in terms of carbon output and the need to reduce and offset. Our organization alone moves more than 30,000 bottles per month,” says JJ Buckley CEO, Michael Stajer. “We can’t directly control how green our shipping companies operate, but we can definitely offset them through other means.”
In other wine news, Willamette Valley Vineyards is set to become the first winery in the world to use cork stoppers harvested from responsibly managed forestlands certified by the Forest Stewardship Council.