The intersection of business risk and profitable opportunity is giving rise to a new role in the organization: the chief green officer, according to an article on Green Biz by AMR Research’s vice president of green research, John Davies.
In green leadership organizations, Davies has noticed that the chief green officer reports, just like other top executives, directly to the CEO. Organizationally, he or she oversees both internal and external opportunities, according to the article. This translates to having direct and indirect reports that oversee environmental health and safety, energy, procurement, and regulatory affairs. In addition to these organizations, the chief green officer in many cases is also responsible for environmental stewardship, corporate communications, strategic partnerships, and product innovation.
Once the corporate strategy is set, and goals and metrics established, the chief green officer works with cross-functional groups within the organization to identify opportunities. His or her staff is then responsible for finding the disconnects within the business and identifying gaps where intervention is required.
In general, the key items on the chief green officer’s agenda are to reduce the environmental footprint, engage with a diverse group of stakeholders, and discover new revenue opportunities.