Ninety-five percent of UK businesses think carbon footprint reduction is vital to an overall green strategy, but seven out of ten have no target to reduce their own, according to a survey from the Green Technology Initiative, Techworld reports.

The GTI launched in May. On the surface, it looks like a UK version of The Green Grid, the consortium of IT companies and professionals. Sutherland said that The Green Grid: “is US-centric, which is no bad thing, and concentrates on data center power efficiencies.” The GTI is focused on the UK and includes IT equipment outside the data center. The GTI might also be more relevant, according to the article, to smaller businesses, ones without a large data center.

Partners include Saatchi and Saatchi, Global Crossing, Carrenza, EDF Energy, and Cisco.

“What we are doing in IT today is not sustainable,” said Dan Sutherland, GTI founder and acting chair. “Systems efficiency is the cheapest and easiest way of reducing the carbon footprint of the work you do and delivered properly it has the benefit of bringing down costs across the board. Whilst undoubtedly UK enterprises are willing to take action, many lack the incentive, knowledge and resources to make immediate changes.”