Fast Company made the switch in its newsstand and subscriber copies to 100 percent recycled paper with its February 2007 issue.
The recycled paper product consists of 85 percent recycled post-consumer waste, 10 percent waste from unsold magazines and five percent recycled printer waste. Germany-based LEIPA Georg is supplying the recycled paper.
Mansueto says that research by the Alliance for Environmental Innovation has shown that each ton of recycled fiber that displaces a ton of virgin fiber used in coated groundwood paper (stock used in magazines) reduces total energy consumption by 27 percent, reduces net greenhouse gas emission by 47 percent, reduces wastewater by 33 percent, and reduces solid waste by 54 percent.
“Printing our magazines on fully recycled paper and being a leader on the environmental front is a great way to reinforce the message we send to our 1.44 million subscribers on working smarter and creating the future of business,” said Mansueto Ventures CEO John Koten. “Doing our part to amplify environmentally responsible magazine publishing and leaving the world a better place is important to the values of our company. We encourage all publishers to do the same.”