If you've no account register here first time
User Name :
User Email :
Password :

Login Now

Ad Agencies Interested In Carbon Neutral Ad Space

Interactive agencies and publishers might be considering ways to promote ad space as carbon neutral, Internet News reports.

The Institute for Sustainable Communications wants to work with groups like The Green Grid and receive funding from ad agencies and other groups to quantify just what computing resources are used to generate ads, content and e-mail.

According to the article, ISC has received calls from four different interactive agencies who want to be able to calculate the carbon footprint of ads.

The idea is that ad agencies and publishers would see value in promoting themselves as certifiably carbon neutral through some kind of offset program they pay into.

Environmental Leader Product and Project Awards 2017
Sponsored By: Environmental Leader

  
Packaging LED & Advanced Rooftop Unit Control (ARC) Retrofits for Maximum Performance
Sponsored By: Transformative Wave

  
Video: Expense & Data Management for Complex Payables
Sponsored By: Ecova, Inc.

  
The EHS Guidebook: Selecting, Implementing, and Using EHS Software Solutions
Sponsored By: EtQ

  

Leave a Comment