If you've no account register here first time
User Name :
User Email :
Password :

Login Now

American Airlines Plans Green Marketing Campaign

American Airlines, the world’s biggest airline by passenger traffic, is preparing a marketing campaign next month to show off its green side, Dow Jones reports.

In the past six months, the airline says that both corporate accounts and individual customers increasingly are asking the airline for information about its environmental policies. In about 30 days the airline plans to roll out a broad marketing strategy to address environmental questions. No other details are given in the article.

American’s environmental program to date has mainly been under the heading of Fuel Smart, a program to cut costs by saving fuel. Fuel Smart, which now saves American Airlines 60 million to 70 million gallons of fuel a year, includes a variety of initiatives, such as shutting off one engine when taxiing to an airport gate, or removing heavy food service galleys from aircraft.

 

Practical Guide to Transforming Energy Data into Better Buildings
Sponsored By: Lucid

  
Packaging LED & Advanced Rooftop Unit Control (ARC) Retrofits for Maximum Performance
Sponsored By: Transformative Wave

  
Financing Environmental Resiliency and a Low-Carbon Future with Green Bonds
Sponsored By: NSF International

  
Approaches to Managing EHS&S Data
Sponsored By: Enablon

  

One thought on “American Airlines Plans Green Marketing Campaign

  1. On a recent international flight I could see where cans, paper and plastic were being collected by the flight attendant to be thrown away. If every flight recycled this would help the image of American.

Leave a Comment