Natural Products Trade Show Plants Green Direct Mail Pieces

Natural products trade show producer New Hope Natural Media goes a long way to make its marketing appeal to its green audience, DMNews reports.

In March, New Hope held its 26th annual Natural Products Expo West which had more than 45,000 attendees. To show its appreciation to sponsors, speakers and exhibitors, New Hope sent a thank you note card printed on handmade recycled paper embedded with organic seeds. If the cards are planted in soil and watered regularly, the seeds will grow into an assortment of wildflowers.

For the Natural Products Expo West show alone, the company typically mails three different postcards, a brochure and another mailer. All of the marketing materials for the 2007 Natural Products Expo West were printed on paper using at least 30 percent post-consumer waste and, increasingly, the company is mailing pieces with 100 percent post-consumer waste.