NBC Universal has unveiled details of its Green is Universal initiative, a companywide weeklong programming effort to educate TV viewers and Web and wireless users on ecological issues, according to Hollywood Reporter. The programming is part of NBC Universal’s “Get On Board” campaign, which was launched in May.
For the week of Nov. 4-10, green themes will be found in such shows as “The Office,” “My Name Is Earl,” “30 Rock,” “Heroes” and “Deal or No Deal,” plus in news offers, including “Today,” “Nightly News,” “Dateline” and on MSNBC and MSNBC.com.
Zucker said Monday in unveiling Green is Universal: “This commitment to a week of programming is an incredible opportunity for NBCU to use the collective power of its platforms — broadcast, cable and film — and consumer expertise and reach to further the message of environmental awareness and change.”
Multichannel News has details on the programming.
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