Instead of traditional pictures of water droplets on leaves and Earth from space, more agencies are using images showing humans interacting with the environment and connecting with nature, according to “Creative Intelligence: 10 Major Trends,” a recently completed yearlong study by photo repository Corbis, Adweek reports.

While iconic images such as growing plants and beautiful landscapes remain top sellers, more specific visuals like someone hugging a tree are gaining in popularity.

“What I’m seeing is a rising popularity for images with a more personal approach to environmentalism,” said Amber Calo, senior manger of the creative intelligence division of Corbis that conducted the study. “We see this as part of larger trend to social responsibility.”

The full report will be released next month.