Hormel’s Natural Choice line of prepackaged deli meats come in a brown paperboard package containing a sealed plastic inner pouch containing the meat, Sustainable Is Good reports. Competitors are mostly using plastic containers made from #5 polypropylene plastic which usually end up in landfills and often can’t be recycled.
Hormel uses high-pressure processing, a post-packaging pressurization process that subjects the vacuum-packed deli meats to 87,000 pounds per square inch of pressure to eliminate the need for preservatives. The packaged deli meats have a shelf live of over 120 days according to Hormel.
Food Processing reported Avure Technologies in Kent Washington is Hormel’s vendor for this packaging process although Hormel would not confirm that report, according to the article.
“This packaging design was chosen because there was a connect with our consumers between an all-natural, great tasting product and packaging that was earth-friendly and had a natural look and feel,” Ryan Vossler, Product Manager for Hormel Natural Choice said.
To further position itself as a green-friendly brand, it’s giving away a Toyota Prius in a Natural Choice sweepstakes.