Green Wombat has an article about IBM’s move into carbon consulting. “We’re working with customers that want to take carbon out of their supply chain,” Peter Williams, the CTO for IBM’s Big Green Innovations group told Green Wombat. “It’s like taking waste out of supply chain. We have a very large capability for computer modeling and we allow companies to optimize supply chains to take out carbon.”

IBM helps clients calculate their carbon footprint and then re-engineer their manufacturing processes, supply chains and other systems to reduce it. Competitive pressure as well as possible caps on greenhouse gas emissions are driving interest. IBM is also facing the pressures. “We had to submit a bid the other day where the customer requested the carbon content of our computers,” Williams said.

Williams says the biggest demand for carbon consulting currently comes from retail and consumer goods companies under pressure from consumers to be green as well as by the pressure Wal-Mart is putting on suppliers to make products environmentally friendly.